Sharon Gutierrez – Facebook Ads Visibility + Momentum

Complete Course Layout

Module 1:

  • Know your business
  • Understanding Your Audience
  • Setting Goals for ads
  • What can visibility get you?
  • Building momentum

Module 2:

  • Personal page versus business page
  • How to optimize social sites for branding and SEO
  • Setting clear call to action
  • How to track progress

Module 3:

  • Business manager introduction
  • Benefits of business manager
  • Setting up business manager
  • Instagram vs Facebook vs Audience network
  • Adding users to manager
  • Adding billing into to business manager
  • Beginner to advanced analytics

Module 4:

  • Ad fundamentals
  • Understanding captivating copy
  • Understanding quality graphics
  • Terms Of Service
  • 30 ways not to get your ad denied
  • What happens if your ad is denied
  • What makes an ad ‘good’, ‘better’, ‘best’

Module 5:

  • Understanding ad objectives
  • Split Testing for audiences
  • Four types of ads covered in this course: Retargeting, brand awareness, growth, traffic,

Module 6:

  • Complete walkthrough of a page growth ad, start to finish

Module 7:

  • Complete walkthrough of a traffic ad, start to finish

Module 8:

  • Complete walkthrough of a brand awareness ad, start to finish

Module 9:

  • Introduction to pixels
  • Installing a pixel
  • How to reach FB support
  • Complete walkthrough of a retargeting ad growth ad, start to finish

Module 10:

  • Congrats! You finished… now what?
  • Evaluating ad results
  • What a ‘funnel’ really is
  • The end of ‘bro’ marketing
  • Summary of advanced types of ads

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