Sharon Gutierrez – Facebook Ads Visibility + Momentum

Complete Course Layout

Module 1:

• Know your business
• Understanding Your Audience
• Setting Goals for ads
• What can visibility get you?
• Building momentum

Module 2:

• Personal page versus business page
• How to optimize social sites for branding and SEO
• Setting clear call to action
• How to track progress

Module 3:

• Business manager introduction
• Benefits of business manager
• Setting up business manager
• Instagram vs Facebook vs Audience network
• Adding users to manager
• Adding billing into to business manager
• Beginner to advanced analytics

Module 4:

• Ad fundamentals
• Understanding captivating copy
• Understanding quality graphics
• Terms Of Service
• 30 ways not to get your ad denied
• What happens if your ad is denied
• What makes an ad ‘good’, ‘better’, ‘best’

Module 5:

• Understanding ad objectives
• Split Testing for audiences
• Four types of ads covered in this course: Retargeting, brand awareness, growth, traffic,

Module 6:

• Complete walkthrough of a page growth ad, start to finish

Module 7:

• Complete walkthrough of a traffic ad, start to finish

Module 8:

• Complete walkthrough of a brand awareness ad, start to finish

Module 9:

• Introduction to pixels
• Installing a pixel
• How to reach FB support
• Complete walkthrough of a retargeting ad growth ad, start to finish

Module 10:

• Congrats! You finished… now what?
• Evaluating ad results
• What a ‘funnel’ really is
• The end of ‘bro’ marketing
• Summary of advanced types of ads

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