Sharon Gutierrez – Facebook Ads Visibility + Momentum
Complete Course Layout
Module 1:
- Know your business
- Understanding Your Audience
- Setting Goals for ads
- What can visibility get you?
- Building momentum
Module 2:
- Personal page versus business page
- How to optimize social sites for branding and SEO
- Setting clear call to action
- How to track progress
Module 3:
- Business manager introduction
- Benefits of business manager
- Setting up business manager
- Instagram vs Facebook vs Audience network
- Adding users to manager
- Adding billing into to business manager
- Beginner to advanced analytics
Module 4:
- Ad fundamentals
- Understanding captivating copy
- Understanding quality graphics
- Terms Of Service
- 30 ways not to get your ad denied
- What happens if your ad is denied
- What makes an ad ‘good’, ‘better’, ‘best’
Module 5:
- Understanding ad objectives
- Split Testing for audiences
- Four types of ads covered in this course: Retargeting, brand awareness, growth, traffic,
Module 6:
- Complete walkthrough of a page growth ad, start to finish
Module 7:
- Complete walkthrough of a traffic ad, start to finish
Module 8:
- Complete walkthrough of a brand awareness ad, start to finish
Module 9:
- Introduction to pixels
- Installing a pixel
- How to reach FB support
- Complete walkthrough of a retargeting ad growth ad, start to finish
Module 10:
- Congrats! You finished… now what?
- Evaluating ad results
- What a ‘funnel’ really is
- The end of ‘bro’ marketing
- Summary of advanced types of ads
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