Rock N’ Roll Rich Snippets
The Ultimate Structured Data Tune Up
The ultimate roadmap to structured data, rich snippets, and schema.org.

Class Curriculum

  • Updates, New Features, & Tips
    June 27 – New Job Search Structured Data Results & Google Biz Post in Knowledge Graph (5:21)
  • Introduction
    Let’s Rock (20:07)
    Understanding the Knowledge Graph (7:30)
    Google Trends Exercise (8:45)
  • Navigating the Dreaded Schema.org (2:44)
    The Full Hierarchy (14:24)
    Schema.org Extensions – What Are They? (7:25)
    Schema.org – Understanding Properties – Very Important! (10:21)
    Schema.org – Understanding “Expected Type” – Also Very Important! (9:12)
    Types of Code Used to Create Structured Data (11:24)
    Google Structured Data Guidelines (7:27)
  • Building JSON-LD Code
    Let’s Build Some Code with JSON-LD (11:05)
    Building JSON-LD Continued (15:10)
    How to Use JSON-LD Brackets (9:51)
    JSON-LD – Common Errors That’ll Drive Ya Nuts (11:32)
    How to Perform a Knowledge Graph API Lookup (11:43)
    Let’s Take a Look at WikiData (8:15)
    MusicBrainz – Another Semantic Example (2:01)
    Interesting & Unique Properties (13:41)
  • LocalBusiness Walkthrough
    LocalBusiness JSON-LD Code (7:07)
    Adding LocalBusiness Markup to Your Site (13:31)
    Let’s Code – OpeningHours (8:15)
    Let’s Code – ContactPoint (8:34)
    Where the Action Happens (8:28)
    Marking Up Multiple Departments (3:21)
    How Do I Mark Up a LocalBusiness with Multiple Locations? (17:18)
    Weird & Possibly Outdated Search Console Errors (2:39)
  • Recipe Walkthrough
    Recipe Guidelines (11:56)
    Recipe Code Build (14:03)
    Recipe Results in SERPs (2:16)
    Recipe Results with Image Over Time (0:51)
  • Event Walkthrough
    Examples, Guidelines, and Walkthrough (7:45)
    Creating Your Event Code (11:12)
    Example Results in Google (1:04)
    Example Results in Google – Refreshing Dates (0:49)
  • Products
    Product Guidelines (16:33)
    Let’s Code – Building a Product (11:52)
    Product SERP Results (1:35)
    April 10th Product Snippets Image Announcement (3:02)
  • Articles
    Article Guidelines (12:23)
    Building the Article Markup (9:07)
  • Pushing the Boundaries
    The Way I Think About Structured Data (10:09)
    “Hybrid Mutant” Schema (7:41)
    Imposter! (4:35)
  • Encore – Tips & Bonuses
    Crunchbase Semantic Associations (4:31)
    How to Get a DF Link from Metallica.com (1:17)
    Recommended Resources (2:38)
    Wordpress Security Tips (14:25)
  • Link Redirect Trace Plugin (2:39)
    Google Structured Data Partner Only Features (3:12)
    Google Patent Reading Tips (3:50)
    The Pity Link Method (4:17)
    Social Media Tools – Copromote & Quuu (4:09)
  • Final Bow
    Is 90% of Available Schema.org Currently Useless? (11:49)
    The Final Secret – How to Get a DF Link from the Home Page of Wikipedia (3:47)

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