Rock N’ Roll Rich Snippets
The Ultimate Structured Data Tune Up
The ultimate roadmap to structured data, rich snippets, and schema.org.

Class Curriculum

• Updates, New Features, & Tips
  June 27 – New Job Search Structured Data Results & Google Biz Post in Knowledge Graph (5:21)
• Introduction
  Let’s Rock (20:07)
  Understanding the Knowledge Graph (7:30)
  Google Trends Exercise (8:45)
• Navigating the Dreaded Schema.org (2:44)
  The Full Hierarchy (14:24)
  Schema.org Extensions – What Are They? (7:25)
  Schema.org – Understanding Properties – Very Important! (10:21)
  Schema.org – Understanding “Expected Type” – Also Very Important! (9:12)
  Types of Code Used to Create Structured Data (11:24)
  Google Structured Data Guidelines (7:27)
• Building JSON-LD Code
  Let’s Build Some Code with JSON-LD (11:05)
  Building JSON-LD Continued (15:10)
  How to Use JSON-LD Brackets (9:51)
  JSON-LD – Common Errors That’ll Drive Ya Nuts (11:32)
  How to Perform a Knowledge Graph API Lookup (11:43)
  Let’s Take a Look at WikiData (8:15)
  MusicBrainz – Another Semantic Example (2:01)
  Interesting & Unique Properties (13:41)
• LocalBusiness Walkthrough
  LocalBusiness JSON-LD Code (7:07)
  Adding LocalBusiness Markup to Your Site (13:31)
  Let’s Code – OpeningHours (8:15)
  Let’s Code – ContactPoint (8:34)
  Where the Action Happens (8:28)
  Marking Up Multiple Departments (3:21)
  How Do I Mark Up a LocalBusiness with Multiple Locations? (17:18)
  Weird & Possibly Outdated Search Console Errors (2:39)
• Recipe Walkthrough
  Recipe Guidelines (11:56)
  Recipe Code Build (14:03)
  Recipe Results in SERPs (2:16)
  Recipe Results with Image Over Time (0:51)
• Event Walkthrough
  Examples, Guidelines, and Walkthrough (7:45)
  Creating Your Event Code (11:12)
  Example Results in Google (1:04)
  Example Results in Google – Refreshing Dates (0:49)
• Products
  Product Guidelines (16:33)
  Let’s Code – Building a Product (11:52)
  Product SERP Results (1:35)
  April 10th Product Snippets Image Announcement (3:02)
• Articles
  Article Guidelines (12:23)
  Building the Article Markup (9:07)
• Pushing the Boundaries
  The Way I Think About Structured Data (10:09)
  “Hybrid Mutant” Schema (7:41)
  Imposter! (4:35)
• Encore – Tips & Bonuses
  Crunchbase Semantic Associations (4:31)
  How to Get a DF Link from Metallica.com (1:17)
  Recommended Resources (2:38)
  Wordpress Security Tips (14:25)
• Link Redirect Trace Plugin (2:39)
  Google Structured Data Partner Only Features (3:12)
  Google Patent Reading Tips (3:50)
  The Pity Link Method (4:17)
  Social Media Tools – Copromote & Quuu (4:09)
• Final Bow
  Is 90% of Available Schema.org Currently Useless? (11:49)
  The Final Secret – How to Get a DF Link from the Home Page of Wikipedia (3:47)

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