Tom Hirst – Personal Website Playbook

If you work or spend a lot of time online, you need your own website.

It’s your modern-day CV and gateway to a pipeline of opportunity:

• Leads for work that come to you
• Revenue across multiple income streams
• Valuable opportunities from interesting people

Your personal website should be the centre piece of your marketing strategy.

Do you want to know how to put together a good one?

What You’ll Learn In Personal Website Playbook

• Why having a personal website opens you up to opportunities from all angles
• How to choose the best tools to assemble your personal website
• How to structure your pages to increase conversions
• The style and layout strategies that get your content seen
• Which pages to include and what to show on them
• How to gain trust through your personal website that gets you work
• How to position your personal website to gain an audience that will buy from you
• Why messaging raises personal brand awareness and how to create yours for your website
• How to write convincingly to encourage people to get in touch with you
• How to craft offers that present value effectively to get leads and make sales
• The tactics I use to drive relevant traffic to my personal website
• Methods to monetise your personal website from different sources simultaneously
• How to test your personal website’s performance and improve it over time

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