Chris Do (The Futur) – How To Find Clients
Creatives need to do more than just create.
We all graduate from design school with the mindset that as long as we produce great work, more work will come. Unfortunately, that’s far from the truth. You have to be able to sell that work to people.
You need to make yourself known.
How do you start to sell your work to people? Before you can sell it to those people, you have to be able to reach them. And in order to reach them…well, you’ve got to learn more about them, and let them know who you are.
Your perfect client is out there.
Yes, you have a product or service to sell, but you also have a brand to build. An inbound marketing strategy is an effective way to build your brand’s presence online, and show prospects and leads what you’re capable of.
INBOUND VS. OUTBOUND
Learn which strategy can be most effective for your business.
Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
THE CONVERSION FUNNEL
Map out the buyer’s journey.
Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
Know where to promote your business.
There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
CREATE USER PROFILES
Know who to target, before you know who they are.
As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
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