Strategyzer – Master Business Testing

An online course that teaches you a systematic process to test new business ideas from discovery to validation.

• Discover a clear and practical way to test business ideas
• Create a shared language for testing in your organization
• Systematically de-risk new business ideas
• Avoid the risk of costly failures
• Pairs with the Business Model and Value Proposition Canvases

Here’s what you will learn

Module 1: Introduction to Testing

• Upgrade your mindset from executing business plans to de-risking business ideas
• Become familiar with a systematic testing process
• Discover the importance of testing systematically, whether in startups or established organizations

Module 2: Hypotheses

• Ask yourself, what needs to be true for your business idea to work and capture them as testable hypotheses?
• Prioritize and refine hypotheses, and set yourself up for testing success

Module 3: Experiment

• Choose the right experiment, for the budget you have, and the type of hypothesis you’re testing
• Design experiments that produce strong evidence

Module 4: Learn

• Capture evidence in an efficient manner as you collect it
• Draw useful insights from a mix of qualitative and quantitative data

Module 5: Take Action

• Apply four types of action to progress your business idea: collect more evidence, move to the next important hypothesis, pivot or kill your idea.

Module 6: Manage

• Use the Progress Board to track who’s doing what
• Use the Innovation Scorecard to quantify how much risk you’ve reduced

Module 7: Present

• Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea

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