Strategyzer – Master Business Testing
An online course that teaches you a systematic process to test new business ideas from discovery to validation.
- Discover a clear and practical way to test business ideas
- Create a shared language for testing in your organization
- Systematically de-risk new business ideas
- Avoid the risk of costly failures
- Pairs with the Business Model and Value Proposition Canvases
Here’s what you will learn
Module 1: Introduction to Testing
- Upgrade your mindset from executing business plans to de-risking business ideas
- Become familiar with a systematic testing process
- Discover the importance of testing systematically, whether in startups or established organizations
Module 2: Hypotheses
- Ask yourself, what needs to be true for your business idea to work and capture them as testable hypotheses?
- Prioritize and refine hypotheses, and set yourself up for testing success
Module 3: Experiment
- Choose the right experiment, for the budget you have, and the type of hypothesis you’re testing
- Design experiments that produce strong evidence
Module 4: Learn
- Capture evidence in an efficient manner as you collect it
- Draw useful insights from a mix of qualitative and quantitative data
Module 5: Take Action
- Apply four types of action to progress your business idea: collect more evidence, move to the next important hypothesis, pivot or kill your idea.
Module 6: Manage
- Use the Progress Board to track who’s doing what
- Use the Innovation Scorecard to quantify how much risk you’ve reduced
Module 7: Present
- Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea
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