Sophie Howard – Product University

Are you looking to build an online business but struggling to get started?

Despite all your research you’re not completely convinced you are on the right tracks and you don’t want to waste your money making an expensive mistake choosing the wrong product or platform?

Amazon has always been a great place to launch and scale product businesses and it still is a great place for you to start your online business. It’s getting tougher to find ‘clear water’ with new profitable products but I’ve been continually adding new products and brands using my Minimum Viable Brand strategy.

It’s a technique that’s serving me and my current clients well. We work on quality products that are a breath of fresh air in the crowded, ‘me-too” world of cheap Chinese factory plastic junk. Any product I develop has to meet certain criteria which means it’s far harder to copy, source and sell. These brands are also highly attractive to other businesses, so as well as earning cash through sales, you can also sell the entire business when you fancy a 7-figure payday. Having just done this, I can tell you it is well worth the nervous early days to push on through and get started now!

The mainstream approaches to selling on Amazon and using research tools means everyone ends up squabbling over the same few products. Not the case in my Amazon world. We use the best bits of Amazon’s fulfilment, trusted brand and volume of ready-to-buy customers. But we are building real businesses, not just trading products on Amazon.

Product University is a membership group so when you join you’ll start at the beginning of the training getting the foundations on strategy and mindset. Then we’ll get into product selection strategy and product sourcing (not so much Alibaba!), sales funnels to promote your products, social media, paid advertising, partnerships and much much more. Check the curriculum section to see the full breakdown of topics we cover.

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