Max Sturtevant – Ecommerce Email Mastery

Master Ecommerce Email Marketing: 60+ Lessons to Build, Automate, and Scale Your Email Marketing with a $40M proven system

Perfect for both ecommerce brand owners drowning in rising ad costs AND email marketers ready to deliver elite results their clients can’t ignore…

What You’ll Learn In Ecommerce Email Mastery

The Foundations

Some of what’s inside…

• The profitable ecommerce funnel and how it solves high cost per acquisition and low customer retention once and for all
• The hidden ‘trust threshold’ and why it kills most ecom brands’ profits
• Set up Klaviyo the right way from day one – avoid the costly mistakes that permanently damage most accounts
• The 3.5 core pillars leading brands focus on to generate 40%+ of revenue from email alone

List Growth

Some of what’s inside…

• Double your email subscribers using these 4 main methods of list growth… And why most brands never reach their full potential with them
• Copy my easy to implement 29 proven pop up forms to double your email revenue
• The 9 deadly pop-up form mistakes you must avoid. These send visitors running – harming your conversions and Google rankings.
• Watch my step-by-step process for building a high-converting pop-up form for Nike.

Winning Flows

Some of what’s inside…

• The 6 essential automated email flows that work like a 24/7 sales team and how to set them up to start making sales instantly
• The step-by-step technical guide that ensures every email sends at the perfect moment for maximum sales.
• Why Klayvio’s “abandoned cart” flow is broken and how to fix it.

Winning Campaigns

Some of what’s inside…

• After 3 years of A/B testing… I’m releasing my proven weekly send volume to maximize revenue
• The 4 stage habitual engagement flywheel and how it can lead to more customer loyalty and increased lifetime value
• Access 29 non-discount campaign frameworks and examples so you can make sales without lowering profit margins
• Steal my 84 high-converting campaign templates from top brands with this swipe file
• See my exact thought process when building GymShark’s campaign calendar
• Never run out of ideas by using this “unlimited campaigns ChatGPT prompt”

Copywriting Masterclass

Some of what’s inside…

• Master these 3 core copywriting principles to maximize sales through email
• Avoid these 5 copy mistakes that instantly kill sales and trust
• How you can write copy that resonates with new customer preferences and stick out from the 1,000’s of new dropshipping brands popping up every single day
• How to “tiktokify” your emails – conditioning your customers to read every email you send, even with the fried attention spans of the modern day
• The 9 essential infographics that make your sales copy fly under the reader’s “I’m being sold to” radar
• Save hours of writing and thinking with this 4 step ChatGPT copywriting system (this is a LIFE SAVER)

Dialing-In Design

Some of what’s inside…

• Why great design is essential and the 3 core principles of good design (we’ve seen A/B tests result in 3x more revenue just by optimizing design)
• How you can build a 4 stage ‘design positive feedback loop’ to make your customers feel good about being sold to
• Learn the #1 design secret that instantly lifts conversion rates
• How to infuse your emails with dopamine – making your customers actively search for your emails in their inbox
• Master the 3 sections every high-converting email must have

Deliverability Secrets

Some of what’s inside…

• How to set up bulletproof deliverability to ensure you’re not immediately going to the spam folder and permanently hurting your sender reputation
• The real method Google and Yahoo use to filter spam and how to avoid it
• Monitor these 5 critical metrics that warn you of deliverability issues before they hurt sales
• Instantly improve deliverability with a little-known footer trick
• The method to properly upload email designs into Klaviyo so you avoid the spam filter
• When your open rates start decreasing use this 6 week deliverability recovery protocol to get back in the primary inbox

BONUS: Segmentation

Some of what’s inside…

• The dangers of sending to your whole list: Why it can harm your deliverability without increasing revenue
• The 4 main ways to segment your email list and when to use them
• The 10 essential segments you must have and how to set them up

BONUS: Optimization

Some of what’s inside…

• 5 high-leverage A/B tests to run for your email campaigns
• The 5 essential A/B tests to run on your email flows
• A simple long-term optimization strategy: Easy to document, monitor and report

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