Matthew J Holmes – Jumpstart Facebook Ads

For Self-Published Authors Exclusive To Amazon, Wide, or Selling Direct

Want To Advertise Your Books With Facebook Ads, But Struggling To Create Ads That Convert?

I’ll Show You How To Craft Ads That Speak Directly To Your Ideal Readers and Use Unrestricted Targeting To Turn Your Books Into A Six-Figure Author Business (in 1-2 Hours Per Week)

Everything You Need To Run Facebook Ads Whether You’re Spending $20 Per Day or $2,000+ Per Day.

As I’ve tested and scaled Facebook Ads to five-figures per month in royalties, I’ve kept notes of what’s worked and what hasn’t worked.

Jumpstart Facebook Ads For Authors delivers a clear, step-by-step framework and system for you to follow, based on everything I’ve learned, so you can avoid the costly mistakes I’ve been through.

• Facebook Ads Fundamentals
  Before we get into the weeds of Facebook Ads, we’ll start with the foundations. There are zero shortcuts in this game. Crafting Facebook Ads that convert is going to take patience, and you need to play the long game.
• Which Books To Advertise
  Advertising every book in your catalog with Facebook Ads isn’t a smart move, and actually cost a lot of money. I’ll show you how to decide which books you should be advertising and which books you shouldn’t.
• Understand Which Metrics To Focus On (And Which To Ignore)
  Facebook Ads offers a LOT of data, which can be completely and utterly overwhelming. I’ll show you which metrics, and there’s only a handful of them, that really matter and how to use these metrics to make decisions.
• The Old Way vs The New Way of Running Facebook Ads
  Unfortunately, there’s a lot of outdated content online about how to run Facebook Ads. I’ll show you why the old way is wasting not only your time, but also your money. And of course, I’l show you what to do instead for 100x better results.
• How Facebook Ads Actually Works
  The Facebook Ads algorithm is far more powerful than many advertisers realize. I’ll show you how Unrestricted Targeting will completely and utterly transform your results and truly harness the full power of Facebook’s machine learning and AI.
• Endless Facebook Ads Ideas
  I used to struggle, a lot, coming up with ideas for new Ads. But now, I have a tried and tested system I implement every single week, which means I have an endless stream of ideas for Ads to test. I’ll share exactly what this system is with you.
• How To Craft Ads That Stop The Scroll And Drive Book Sales
  Marketing psychology plays a huge role in crafting Facebook Ads that drive sales of your books. I’ll show you how to use psychology and natural human behavior to create Ads that outperform any Ads you’ve ever run before.
• A Roadmap To Transition To The New Way of Running Facebook Ads
  If you’ve been running Facebook Ads for a while, whether that be a few months or a few years, but you are ready to transition over to the new way of running Facebook Ads, I’ll give you step-by-step instructions of exactly how to do just that.
• Step-by-Step Walkthrough of Launching A New Campaigns
  Watch over my shoulder as I walk you through every single step I take to launch a new Facebook Ads campaign, including things to do, things to not and all the best practices I’ve learned over the years.
• How To Run Facebook Ads For A Promotion Or Sale
  When you’re running promotions for your books, and you want to drive more traffic to those promotions with Facebook Ads, how do you do it in a way that won’t affect your on-going Ads that are always on? I’ll show you how, live on-screen.
• My Decision Making Framework For Facebook Ads
  Making informed decisions with your Ads is going to transform your results. Why? Because you’re no longer guessing. You know which data to use, which data to ignore, learn how to tell the story of an Ad and know what to do with it.
• How I Optimize Facebook Ads For Better Results And More Profit
  Optimizing Facebook Ads shouldn’t be scary or intimidating. When you know how to make decisions, optimization becomes a breeze. I’ll show you how I optimize my Facebook Ads to reduce my wasted ad spend, and improve overall performance.
• When And How To (Profitably) Scale Your Facebook Ads
  Scaling Facebook Ads is simple with the right strategy in place. And if you know when the right time is to start scaling, it can be done in seconds. I’ll walk you through how I decide when to scale, when not to scale and how much to scale by.
• Facebook Ads Tracking Step-by-Step (Tools Included)
  Tracking the performance of your Ads is critical. If you’re not tracking, you don’t know what is and isn’t working. You won’t know which Ads are to invest in and which Ads to cut. So, I’ve created various tracking tools to help you track.

What You’ll Learn In Jumpstart Facebook Ads

Module 1: Facebook Ads Fundamentals

Let’s start right at the beginning and get everything in place to set you up for maximum success with Facebook Ads.

We’ll cover topics such as creating your Facebook Ads Account, understanding the hierarchy of Facebook Ads, setting expectations, knowing which books you should and shouldn’t advertise, and much more besides.

Module 2: Your Facebook Ads Strategy

Launching straight into Facebook Ads with zero game-plan, zero direction or strategy is a recipe for disaster, stress and disappointment.

In this module, I’ll share my exact Facebook Ads Strategy and blueprint with you, why the “old” way of running Facebook Ads will destroy your long-term results, and what to do instead.

I’ll also introduce you to the 2 fundamental cornerstones of my strategy and how we can leverage Facebook’s algorithm and machine-learning to maximize your results.

Module 3: Scroll Stopping Facebook Ads

On average, social media users scroll the height of the Eifel Tower every single day. With that amount of scrolling happening, your Facebook Ads need to catch the eye and the attention of your ideal readers.

And that’s what we’re going to cover in this Module; everything Facebook Ads creative. The images, the videos, the text, as well as how to never run out of ideas for fresh, new and enticing Ads.

Module 4: Launching Your First Facebook Ads

With your strategy in place, an understanding of what makes scroll-stopping Facebook Ads, it’s now time to dive into the Facebook Ads dashboard and launch your first Ads.

Whether you’re selling your books on Amazon, another retailer, such as Kobo or nook, or selling your books directly to readers on your own store, I’ve got you covered in this module.

Watch over my shoulder, as step-by-step, I walk you through the exact setup I go through when launching every new Facebook Ad.

Module 5: Ad Account Management

With your Facebook Ads launched, you’ll need a system in place to keep your Ads under control, ensuring you’re not wasting money on Ads that aren’t performing, and you’re focusing your budget on the top performing Ads.

In this module, we’ll cover everything from optimization through to scaling, understanding the key metrics, how to make decisions strategically, and how to track your Facebook Ads performance.

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