Laura Lopuch – Find Your Lead Workshop

Find Your Ideal Client to Cold Email in Less than 60 Mins

Without sinking hours into research, needing previous clients, or if you’re a total newbie

4 Reasons Most Wannabe Cold Emailers Never Click Send…

And how to guarantee you WILL

REASON 1: NO IDEA WHO TO COLD EMAIL

When you don’t know who to send a cold email to, well, it’s hard to send that cold email.

After you’ve worked with a handful of clients, you’ll know who to send your cold email to.

What if you’re a total newbie, seeking your first client? Even better. Using cold emails to test out offers and get your first client is a breeze.

REASON 2: BELIEVES THERE’S ONLY ONE PLACE TO FIND THEIR IDEAL CLIENT

(or worse, treating it like Costco)

Your ideal clients are freaking everywhere. Seriously. And they’re all shouting out for your help. But you have to know where to look.

As soon as you start treating one spot — like, Google searches or Instagram posts — as The One and Only Spot to find your ideal clients, your brain narrows to restrict your view.

Making it so you literally don’t see other outlets for your ideal client. Once that happens, if your ideal client waterhole dries up, you’re outta luck.

REASON 3: LETTING FEAR RULE

No joke — sending cold emails is a wee bit scary.

But if you allow that fear to block you every time you go to click “send,” you’ll never see success. Behind every scary, uncomfortable action is huge growth. This truth is one I’ve seen play out again and again in my business.

If you let the fear rule you, you’ll never experience the power of sending a cold email and getting a new client, seemingly hand-picked for your business.

Plus, when you cold email your ideal client who NEEDS your help, the chances of them saying “no” drops dramatically.

REASON 4: NOT USING A PROVEN COLD EMAIL TEMPLATE

Smart cold email superstars never start with a blank page.

They grab another cold email, rework it to their current goals, and click send. Not just any cold email. But one that’s succeeded in the past as it’s far easier to tweak existing words than it is to fill a blank page.

As Jerry Seinfeld says, “Writing is the most difficult thing in the world.”

This is the big secret that nobody talks about: start with a proven cold email template. That’s how the pros do it.

Can I let you in on a dirty little secret?

The secret sauce to a winning cold email isn’t the copy…

As a former copywriter, I wish the copy was the trigger. Only it’s not. And it’s not 100% the offer or the pitch.

Here’s the true secret sauce:

Finding your ideal client to cold email.

Because then you know — and feel comfortable — that you’re emailing people who want to hear from you.

Yes, the work that happens long before your hands type out that winning cold email.

What You’ll Learn In Find Your Lead Workshop?

• The 4 big (secret) places to find your ideal client
• How to know WHO is your ideal client (even if you’ve never had a client before)
• Step-by-step process to finding your ideal client’s email address
• Get a never-before-released cold email template, so you don’t need a cold email draft for this workshop!
• Replay of the workshop
• Conquer the OMG-sweaty-armpit fear just before you click “send”

More courses from the same author: Laura Lopuch

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