Juan Born – Automated Scaling For Publishers
Do you want to scale your publishing business?
How I systemized and automated my book publishing and marketing and how you can do the same without spending a ton of cash on expensive software.
My name is Juan Born and my publishing business runs for 90% on autopilot. I spend on average 1 to 2 hours per day on it. It used to be 12-hours per day.
I used my 19 years of corporate experience managing remote teams to do this, and in a moment I’ll show you how you can do the same thing, even if you’ve never hired or managed a single person in your life.
But first things, first. Let me tell you what my business looked like, before I started to hire help.
I started publishing to escape the 9-to-5 rat-race. My initial goal was the make $10k in sales with publishing. I hit this goal last year in August 2019.
But the sad thing was, I was working more than ever. Although I was home all the time, I had less time to spend with my wife than ever before.
I was continuously working IN my publishing business:
- Creating new book-outlines
- Writing book descriptions.
- Creating landing pages.
- Writing Emails.
- Proofreading books.
- Checking and updating my AMS Ads
- I even did my own formatting
Not exactly the passive-income lifestyle that I imagined myself having with publishing when I started. So, I decided to outsource more.
To continue, here’s why most publishers’ outsourcing strategy (if you can even call it a strategy) just doesn’t work.
They spend 5 minutes on Upwork posting a job for “virtual assistant” and then hire the first person who responds. They expect this person will scale their publishing business on autopilot. As attractive as this sounds, it never works in reality.
First, most people on Upwork have a freelance mindset. They try to survive from gig to gig. They are sort of online entrepreneurs who are not attracted to old-school 9-to-5 mentality and are not committed to a client (you) for a long time.
Furthermore, most of them have zero experience in multi-million companies, with a working routine, structure, systems, procedures. They will create a lot of extra work for you, especially in the beginning.
So, I decided to go for the more sustainable, more long-term and easier to scale route.
Well, this cost some extra time in the beginning. But after just a few days, the boring and energy-draining tasks were already from my plate.
Moreover, the tasks were done more predictably and more precise than ever.
After a while, things began to run and grow on autopilot.
Having employees running my publishing business, created time for me to do other stuff. So, I decided to create a course for other self-publishers, so they can do the same.
In Automated Scaling For Publishers course, I share my experience from working inside Billion-Dollar companies, like Royal Philips, Xerox and Vodafone. I worked in a bunch of different roles, as a Programmer, as a Project manager and in the also as a Line Manager.
In my last job, before going all into publishing, I was responsible for a remote team spread of 3 continents in 4 different time zones.
I applied this experience in my own publishing business and want to share it with you in my new course.
Inside Automated Scaling For Publishers course you will discover:
- Where and how to recruit well educated, low-cost and above all loyal A-Players for your team
- How to train them fast and efficiently without wasting your time
- Which systems and tools I use to monitor the quality and progress
- How I can grow a brand and an audience on a topic I know nothing about
- I managed to explain things only once, saves me tons of time
- How to create motivation and accountability
- How to create a relationship and a team, while working in different places in the world in different time zones
- How to create ´ownership´ and ´responsibility´ and why that is important
- And much, much more.
Even if you have zero experience in managing people, in this course, I will guide you in no-time through the experience which took me 19 years to collect. I´ll break it down in easy to consume and easy to apply chunks.
You don’t need to buy a bunch of expensive software either. Inside the course, I´ll show the 4 free tools I use to manage, communicate and, most important, safely run the business with my team.
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