Jon Buchan – Always Be Winning

Announcing “Always Be Winning“

So I’ve decided to put together a course that will help you.

I’ve designed three tiers of access. The pricing I’ve mentioned on this page is for Charter Members (that means you if you buy in this enrolment period.)

They’re incredibly affordable, and you could even recoup your investment by the time the course is over.

Module 1: Your Pitch To The World

• Create an online presence that builds credibility
• Develop an offering that’s compelling and specific
• Write the perfect story that endears you to your customers

Module 2: Find Your Ideal Customers And Start A Conversation With Them

• Find your ideal clients online and get their contact details.
• How to write compelling copy for your cold approaches through cold email, direct mail and LinkedIn.
• This won’t be a generic, boring approach that gets ignored.
• I’ll show you how to do it the “Charm Offensive” way – an approach that cut-throughs the noise and gets your target customers to actually respond and want to talk to you
• Go the extra mile for when you want to get the attention of your dream clients.
• How to manage the whole process so you build opportunities for yourself right now – and in the coming weeks, months and years.

Module 3: Build Your Influence Online

That’s the outbound stuff sorted, but you also want leads to come to you.

I’ll show you how to build your influence online using the same cold pitching tactics you use to generate leads.

• Find and invite yourself on podcasts that your clients listen to.
• How to find and convince journalists and other influencers to write about you.
• How to write content on social media that intrigues your audience and builds their interest in you over time.
• How to start a tribe around your area of expertise.

Module 4: Turn Conversations Into Cash

Lastly, and crucially, I’ll show you how to close deals. You will learn:

• How to impress prospects on sales calls and in sales meetings
• What to research and ask before the call or meeting
• How to open the call or meeting
• What questions to ask
• How to follow up after the call or meeting
• How to create a proposal that stands out
• How to send the perfect email that gives you the best chance of winning.
• How to really pull at all the stops, for when you want to win those dream clients.

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