Joe Soto – Marketing Agency Academy 2018

Archive: Joe Soto – Marketing Agency Academy 2018

Here’s a small overview of the advanced agency and consulting skills, systems & methods you’ll learn inside Marketing Agency Academy

8 Weeks, 8 BIG Modules, 109 Lessons, 75 Handouts

Week 1 – Your Foundations for Success

In this module we’ll cover the mindset that is the basis for how you approach your local consulting business and your clients. You’ll learn the four key philosophies that drive your success with clients and help you price your services. We’ll also cover the top 5 local niches to focus on and how to analyze the local competition.

• Understanding Your Roles
  The importance of your role and what you must do to establish immediate trust and authority with your prospects and clients.
• The Four Philosophies
  How to leverage the “Four Philosophies” to almost guarantee you’re setting yourself up on the right track for success.
• The Best Niches
  Discover the best local niches and a best niches for higher-ticket sales, and how to determine which clients can and will pay for your services.

Week 2: How to Find And Create a Steady Flow of New Clients

In this week you’ll learn how to target the right clients, the 20 Ways to Find clients, how to market your value, how to set your appointments and more.

• How to Target & Approach Clients
  Learn how to target the right clients and the 3 ways to approach them so they see you as a trusted advisor.
• 20 Ways to Find Clients
  Imagine 20 proven ways to find clients and discover the proven methods so you never have to worry how to find new clients to grow your business.
• The Prospecting Question That Is Hard to Say “No” to
  What if there was one prospecting question you could ask that was almost impossible to say no to? Discover the question that gets you in the door and secures the appointment.
• Cold Call Email Letter Templates & Tracking
  Discover the most powerful tools to find people’s email addresses and track your emails. Then, learn the secrets to warming up your prospects so no email is ever perceived “cold.”
• How to Market Your Value & Build Your Authority
  Download the “The Market Value Matrix™” – a representation of your options to attract people to you. The longer you are in business, the more you should be 1) attracting people because of your reputation in the market and expertise and 2) gaining business through referral business from clients.
• Master Your Elevator Pitch
  Learn how to effectively answer the question: “What do you do?” so people are immediately curious and intrigued to learn more. This one methodology gives you a networking advantage and makes it easier to set appointments.

Week 3 – How to Sell, Present & Close Clients

This is a big week…29 Video lessons and probably the one week you’ll refer back to over and over. I’ve packed 20 years of sales and sales training experience into this and teach you the exact strategies that attracted over 500 clients to our agency.

• Your 5 Hidden Sales Weaknesses Revealed
  The biggest Wake-Up-Call in the entire course, you’ll learn a lot about yourself, how to identify your limiting “hidden” sales weaknesses and how to overcome them so they don’t interfere with closing new clients.
• How to Price Your Services
  There is a method to pricing your services, and you’ll learn how to do it so you are wildly profitable. You’ll learn how to set “Value Based Fees” and how to charge and get what you’re worth.
• How to Write Proposals That Sell
  Master the proposal strategy and make your proposals irresistible and how to turn them into simple confirmations of your verbal agreements.
• Recognizing Buying Signals
  Learn to identify the questions and cues that are sudden clues of the customer’s motivation to buy, and how to respond to them.
• How to Present Your Services
  When it’s time for your to present, you undoubtedly want to crush it. Learn the most persuasive presentation style to use so your customer is asking you when they can get started.
• How to Close & OVERCOME All Objections
  Discover the most effective way to close your prospects, and how to overcome all the objections (Yes, 7 Video Lessons on this alone!) so you never have to worry about what to say and how to say it.
• The Consultative Sales Process
  After 8 years of experience in my own agency, I teach you how to master the Consultative Sales Process so your selling andhow to frame the process so clients sells themselves.
• How to Use Power of Questions that Sell
  You’ll learn a proven method of asking questions that reveal your prospects pain and challenges and how to make the desperately want your agency or consulting services.
• How to Gain Instant Credibility, Read Your Customer and Speak Their Language
  Discover the nonverbal communication skills to help you speed up the sales process by gaining instant rapport.

Week 4 – Advanced Sales & Persuasion Skills

• How to Gain Instant Rapport With Customers
  Discover the verbal and nonverbal  techniques to help you gain rapport with even the most difficult prospects, and be instantly more likable.
• Lead Your Customer & Gain Their Agreement
  The ability to lead your customer through their challenges and objections to gain agreement from them, conversationally and effortlessly.
• How to Change Your Prospects Mind
  Learn the advanced reframing techniques normally only taught in NLP Master Practitioner trainings so you can help your customer see their problems and your solutions through the right lenses.

Week 5 – How to Manage Your Clients

Once you get your clients, you have to manage them successfully. The key is to have the right systems in place, know how to plan for your clients, which services to offer and which services you may want to outsource.

• How to Invoice Clients & Accept Payments
  You’ll get all the resources you need and learn how to use them so you can properly invoice clients and accept their retainer payments each month.
• How to Kickoff & Onboard Clients
  Discover the simplest way to kickoff and onboard clients so you’re setting them up for success and setting the expectations for a long-term client retainer relationship.
• The Profits First Method
  Learn a simple system to transform your business from a cash-eating monster to a money-making, profit machine. The financial life of your business depends on this Profits First methodology.
• How to Choose Which Digital Services to Offer
  There’s a long list of services you can offer, but that doesn’t mean you should. Learn which services get the best results for your clients that are aligned with your passions.
• What and How to Outsource Your Services
  You’ll receive our “Ultimate Outsource Guide for Your Consulting or Agency Business” packed full of over 25 trusted resources for you to leverage so you can grow quickly and keep focused on adding new clients.

Week 6 – How to Get Your Clients Results

The other BIG week packed with lesson, you’ll learn how to use digital marketing to get results for your local clients, including how to leverage Facebook advertising to drive market reach, build the client’s email list, and ultimately increase sales. Yes, I’ll show you proven local marketing funnels that you can use to create the same results for your clients.

• Tools, Tools, Tools…
  Discover all the digital marketing tools, including desktop and mobile apps for marketing, graphic design, social media posting, video marketing, landing pages, and email automation, so you can get the results your desire for your clients more easily.
• Facebook Marketing & Advertising Strategies
  Learn all the exact Facebook marketing and advertising strategies to get your clients results, with 10+ over-the-shoulder “How-To” tutorials and real-life client examples to learn from.
• Email Marketing Crash Course
  If you’ve ever wondered how to write emails effectively, send emails people WANT to see in their inbox and write messages that drive engagement, clicks, and sales.…for you and your clients to use.
• Organic SEO Crash Course for Clients
  Learn the most effective, and quickest ways to get your website and your clients to show up on Google local search results for the most important keywords.
• How to Offer Coaching/Consulting Services & Charge & Get What You’re Worth
  One of the most lucrative services you can offer is consulting services for your clients. Discover how and what to offer to clients to maximize their results and your profits.
• How to Leverage Mobile Marketing for Your Clients
  Discover how your clients win when you set up mobile campaigns, ringless voicemail, sms text marketing and customer retention campaigns leveraging the power of a mobile platform.
• Instagram Advertising Strategies
  Discover the emerging power of Instagram advertising and how to get leverage it in local markets so your clients can become the most visible business in their category on Instagram.
• How to Set-Up & Optimize Your Client’s YouTube Channel And Videos for Local SEO
  Get your clients using video and use our one-page SEO optimization checklist to make sure their videos show up on Google, locally.
• How to Leverage LinkedIn’s Marketing Power and Influence
  LinkedIn is often overlooked, but for you and for many of your clients it’s an awesome platform to reach new potential customers and clients, and you’ll learn all the tips and strategies.

Week 7 – How to Generate Ongoing Referrals

In this week’s lessons you’ll discover the art of networking and how to drive new, and ongoing business through referrals.

• The 5 Ways to Differentiate Yourself When Networking
  To standout in a crowd and immediately differentiate yourself, you’ll need these 5 strategies that make networking a lot more fun, productive and profitable.
• The Proven 5 Step System for Leveraging LinkedIn for Referrals
  For 2 years I trained this 5 Step LinkedIn System at T. Harv Eker’s Guerrilla Business School and Jeffery Gitomer’s sales seminars, and you get the entire presentation and handouts in this course.
• How to Get Referrals From Your Own Network & From Your Clients
  This is the most effective way to get new clients, and you’ll discover how to set up the referral engine for you and your business.

Week 8 – How to Scale Your Business

Growing your business to six-figures, seven-figures and beyond takes real work, real strategies and a system in place to support and promote the growth in your agency.

• How to Avoid the 6 Pitfalls of Growth
  Discover the 6 business crushing pitfalls of growth and how to avoid them with this in-depth overview of why businesses fail and how you can succeed.
• How to Scale With Bigger, Higher-Paying Clients
  Use this text to describe your feature in detail. Visitors enjoy reading well written, descriptive copy about specific features of your product.
• Scaling Your Team, Strategy and Execution
  Learn the exact strategies and plans for scaling your team for growth and how to apply the “one-page strategic plan” to your business with specific execution strategies.

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