Jereshia Hawk – Market Like A Ceo

If you’re attracting leads who don’t quite get it or you’re tired of feeling like you’re repeating yourself and it’s still not landing, this is for you.

A messaging course for experienced business owners whose marketing needs to reflect the depth, discernment, and delivery their best clients are looking for.

What you’ll be able to do after completing this course goes far beyond “better content.”

This is about lowering the perceived risk for your prospects, making sure every post you share transfers trust, calls in decisive buyers, and positions you to sell at the level your work deserves. By the end of Market Like A CEO, you’ll be able to:

• Build trust upfront with your organic content so your sales calls feel like a formality with qualified buyers ready to say yes before you even make the offer.
• Close $4K–$15K clients more consistently with everyday marketing that builds momentum, trust, and demand between launches, not just during them.
• Create messaging that helps your long time lurkers feel seen, understood, and ready to finally say yes.
• Confidently delegate your marketing to your team, knowing your voice, values, and brand integrity stay fully intact as you scale.
• Enroll buyers who already respect your rates, no discounts, urgency bonuses, or convincing required.

What You’ll Learn In Market Like A Ceo

Module 1: The New Rules for Visibility, Authority & Remaining In Demand

Learn how to show up without selling yourself out. You’ll explore what’s really holding you back from being seen, how to balance authenticity with boundaries, and how to decide what parts of your identity to magnify.

Lessons include:

• Overview of the Program
• The Visibility Block: Why You’re Holding Back in Your Messaging
• Where’s the Line Between Being Authentic and Feeling Overexposed?
• Decision Check-In: Curate Your Visibility, What Aspects of Your Identity Will You Magnify?

Module 2: The Foundation of High-Ticket Messaging

Why messaging matters more as your price point increases. You’ll learn how to shift from selling what you do to messaging who your buyer becomes through working with you.

Lessons include:

• Why Messaging Matters in High-Ticket Sales
• The High-Ticket, High-Touch Messaging Shift: It’s Not About What You Do, It’s About Who You Are
• Decision Check-In: Are You Ready to Stop Selling the Offer and Start Speaking to the Buyer’s Identity?

Module 3: The Psychology of High-Ticket Buyers

Understand how decision-making shifts when there’s a comma in the price tag and how to align your content with your client’s identity shifts.

Lessons include:

• The Psychology of High-Ticket Buyers: How Decision-Making Changes at Higher Price Points
• The Three Levels of Buyer Identity Shifts: Messaging That Matches Their Readiness
• Choosing the Right Lead Generation Strategy for Your Business Model
• Decision Check-In: What Stage of Buyer Identity Are You Currently Speaking To Most?

Module 4: The Messaging Mindset Shift

Why staying relevant and resonant requires evolution. You’ll unpack where you’ve outgrown your message and how to re-engage without starting over.

Lessons include:

• The Myth of ‘Set It & Forget It’ Messaging
• The Truth About Messaging (And Why It Can’t Be Static)
• Decision Check-In: What Parts of Your Messaging Have You Become Too Out of Touch With?

Module 5: Lead Your Messaging Like a CEO

Step into your role as the leader of your messaging, not just the creator. You’ll learn how to map buyer patterns, delegate without diluting, and systematize thought leadership.

Lessons include:

• Know Your Buyer Like a CEO [Client Snapshot Template]
• Create Content Like a CEO [Custom GPT Prompt]
• What It Really Means To Market Like a CEO [Checklist]

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