Donald Miller – Craft a StoryBrand-Style USP

Sale page: Donald Miller – Craft a StoryBrand-Style USP

What You’ll Learn

• How to write your unique selling proposition (USP) in a StoryBrand-Style one-liner that will state the problem, solution, and the positive result all in one easy to remember paragraph.
• Once you’ve crafted your StoryBrand-Style USP, you’re going to put it everywhere that your audience would see it.

Playbook Outline

Understanding the Purpose of a Unique Selling Proposition (USP)

Understanding the Objective

Crafting Your StoryBrand-Style USP

Components of a StoryBrand-Style USP

• Step 1: State the Problem
• Step 2: State the Solution (or Product)
• Step 3: State the Positive Result
• Step 4: Putting It All Together
• Step 5: Editing Your StoryBrand-Style USP
• Step 6: Use It Everywhere and Often
• StoryBrand-Style USPs Examples
• StoryBrand-Style USP Critique
• Donald Miller Approved USPs

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