Demand Curve – How to Build an Audience

Crash course with Julian Shapiro and Sahil Bloom.

An engaged audience is the ultimate form of leverage in the 2020s. Learn how the most resourceful founders and creators are gaining an advantage by building audiences.

You’ll actively work on growing a Twitter following and a high-leverage newsletter.

What You’ll Learn In How to Build an Audience

In 2 live, 90-minute sessions, we’ll show you how to grow a large, engaged Twitter following and newsletter audience. Within 3 months.

• How Twitter can advance your career as a founder, a creator, or an employee
• Selecting a topic to write about—and defining your unique voice and strategy
• Building a content engine
• Writing for engagement (Twitter and newsletters)
• Growing an audience on Twitter
• Engaging your audience through a newsletter

Who this course is for

• Founders
  You’re a founder building an audience to launch a product to.
• Creators
  You’re a creator looking to earn a living through the support of your audience.
• Builders
  You’re an ambitious employee seeking to grow your career through influence.

Curriculum

1. Why audience building matters
   You’ll internalize why audience building creates leverage. Then you’ll use audience building frameworks to set goals.
2. Topic selection
   You’ll select a content topic that you’re qualified to publish on. And you’ll narrow your focus.
3. Creating a content engine
   You’ll build a process to consistently generate high quality ideas to write about.
4. Writing well
   You’ll apply a framework to identify novel ideas, and write about them in a compelling way.
5. Twitter (Zero to one)
   Strategy and tactics to go from 0 to 1000 followers on Twitter, quickly. Students will implement a process to hit 1k followers within their first 3 months on Twitter.
6. Twitter (Scaling)
   You’ll grow from 1k to 10k followers, plus on Twitter.
7. Newsletters
   You’ll port Twitter followers over to an email list, and build your own email newsletter to engage your list.

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