This is my newest (and most requested) course. And it’s designed to do one thing; teach you how to craft stories that will sell your products on the Internet.
Not how to write a blockbuster movie, an award-winning novel or a Broadway play…but how to create and use stories on web sites, in emails and videos to sell more of your products. And at higher prices.
It’s also designed with the average person in mind. That means you don’t need to be someone who is creative, a talented writer or a natural storyteller. You just need to be able to listen. If you can do that, I’ll lay out the rest for you, step by step.
Everything is taught using plain English and is easy to understand and follow. There are no complex theories on developing characters or story arc’s (that’s Hollywood stuff that doesn’t work online), and instead I simply walk you through the steps of crafting a story that will produce more sales for your product, service or business…on the Internet.
Storytelling For Internet Marketers
Is Broken Into Five Main Parts
Getting Your Head On Straight About Storytelling
This section of the course will give you the “straight dope” on storytelling for the Internet. It’s designed to take away any doubts you have about your ability to tell stories. In fact, if you think you can’t tell stories, this is the section where you’ll discover that you can. And easily.
I’ll also debunk a lot of the misinformation about storytelling, set the facts straight on what works and what doesn’t and lay out several unique approaches that you can use to craft stories for anything you want to sell.
Here’s the bottom line. Once you complete this section, you’ll have the confidence and know-how to take any product or service and begin crafting stories to sell them. And you’ll know more about storytelling than 99% of marketers on the Internet.
Storytelling For Sales Pages
Pound for pound, the most lucrative form of storytelling is when you use it on a sales page. That’s because not only will a story sell more of your products, but you can use a story unchanged for years, and it will never lose it’s selling power.
But there’s a trick to it. And that trick is developing your story in the first place. This is where most people get it wrong because they rely on formulas that don’t work online. But I’m going to show you the formulas that do work. And I’m going to do it step by step.
The bottom line is once you complete this section, you’ll have all the pieces in place to create powerful stories that will sell any product or service. Stories that will grab a visitor’s attention, make your products more desirable and generate more sales.
Storytelling For Email
Email is my favorite tool for storytelling. Why? Because it’s simple, super-effective and a great way to build your storytelling chops. Plus, when you use stories in your emails, open and click-thru rates are often 3 times higher versus regular emails.
Better yet, there are almost no limits to the different ways you can use storytelling in your emails. But some formulas work better than others. And I’m going to share with you what the most surefire formulas are. Along with how to use them, quickly and easily.
Here’s the bottom line. Once you complete this section, your email marketing will be forever changed. Through storytelling in email, you’ll get more of everything…more emails opened and read, more links clicked and more sales.
Storytelling For Video
When most people hear the words “storytelling for video”, they think Hollywood. Where you need lots of fancy stuff. But the truth is, you don’t even need a camera to achieve terrific results with storytelling in video.
What you do need is the ability to tell an engaging story…fast. That’s because video has the lowest attention span of all on the Internet. No worries though. I’m going to show you how to craft stories for video that have the maximum impact, in the minimum time.
Here’s the bottom line. I’m going to show you how to create stories for any video, whether it’s going on YouTube, your blog or a sales page. Stories that will grab the viewer’s attention, keep the viewer’s attention and funnel them towards the sale.
Storytelling For Content
This is the most overlooked area of storytelling; using stories as content…content that drives people to your site…and then gets you even more traffic because your visitors share it (people love to share stories).
And with what you’ll learn in this section of the course, you’ll never create a piece of content the same way again. You’ll use stories. Stories that are fun to create, drive traffic and build a loyal audience. Stories than can take your site from no visitors…to lots of visitors…sometimes in just hours.
The bottom line is once you complete this section of the course, generating “natural traffic” (the kind of traffic you don’t have to pay for) will never be a problem for you again.