Closed Won – Systematizing Outbound

Who is This For?

AEs & SDRs:

Inside Systematizing Outbound You’ll Discover:

1. How to go from an overwhelming list of accounts to an intelligent plan of attack.

2. How to sustainably generate net, new pipeline with high quality outreach.

Sales Leaders:

Inside Systematizing Outbound You’ll Master:

1. How to go beyond looking at lagging indicators (dashboards, activities) and teach the foundational skills needed to succeed.

2. How to give reps an actionable plan from Day 1 that not just generates immediate pipeline, but gives them the best long-term way to find success.

The Pipeline “Pandemic”

Outbound is part art, part science.

Yet most organizations will run you through the same generic two week onboarding program and then tell you to “go hit the phones” and generate pipeline.

They are more focussed on the dashboards and activity metrics, rather than building up your skillset to systematically approach outbound.

Where does that leave you?

More concerned about not falling behind and getting on the board, rather than building a sustainable long-term approach that sets you up for success for the entire fiscal year.

Here’s the unfomfortable truth, though:

Old tactics like “dialing for dollars” and mass-sequencing prospects won’t get you anywhere.

Most SDRs, BDRs and AEs aren’t sure how to operate in this selling environment.

As a result, they fight an uphill battle that leads to poor performance, stress, and winding up in spam 🚫.

There are 4 common pitfalls you suffer from that you’ll fix (for good) inside Systematizing Outbound:

Outbound Pitfalls

Pitfall #1: Spray and Pray Tactics

❌ Sellers feel forced to take a “shotgun” approach and mass-email and cold-call prospects.

✅ Inside Systematizing Outbound, you’ll master repeatable, personalized outreach that you can “copy & paste” into your sales motion and see immediate results.

Pitfall #2: Paralysis by (Account) Analysis

❌ SMB, MidMarket, and Enterprise Reps ALL have an account book, but most fail at prioritizing the accounts that’ll get you to quota.

✅ Systematizing Outbound gives you a step-by-step blueprint to organize your territory and accounts and a unique prospecting approach for each layer of your book.

Pitfall #3: Balancing Quantity vs Quality

❌ What is more important, the quality of outreach, or the quantity? The answer is BOTH.

✅ Systematizing Outbound is not named that by accident. You’ll install a repeatable system you can use to generate quality deals in your pipeline while hitting any volume metrics you may be subject to.

Pitfall #4: Adding to the Noise

❌ Most reps are using email, LinkedIn, and phone scripts that all sound the same and are ineffective.

✅ After progressing through this playbook, you’ll be a master at crafting specific, relevant, and personal messages that are music to your buyers’ ears.

What You’ll Learn In Systematizing Outbound

• 51 pages of “fluff free” actionable content that Brian LaManna used to get 5 President’s Club awards.
• Follow-along scripts and strategies you can directly “copy & paste” into your outbound today.
• Google Sheet for Account Planning with guide on how to use.
• Modern methods for standing out and not relying on mass volume “spray and pray” methods of prospecting.

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