Chris Mercer – Measurement Marketing Academy
The Proven System That Changes
How You Think About Your Marketing
START WITH THE BASICS AND SEE INSTANT SUCCESS YOU CAN MEASURE
Start with a big win! We’ll guide you through the correct way to set up and use Google Analytics. In just a couple of hours you’ll be able to to make small, but significant changes that give you instant success and the confidence to move forward.
SERIOUSLY SIMPLE BUT FOCUSED INSTRUCTION
Data and numbers can be intimidating and playing with “google analytics” can be more than many marketers want to take on, but with The Measurement Marketing Academy you get simple, easy-to-follow direction in a screen-share-environment. Watch, listen, learn, implement and ask all the questions you need.
MOVE QUICKLY FROM “HOW” TO “WHY” AND “WHAT NEXT” AS YOUR KNOWLEDGE GROWS
Learning how is one thing, but understanding why and what to do next is the key to the Measurement Marketing Academy. You’ll see how top marketers are using their new found gold mine of information to make real, meaningful changes.
FOCUS ON THE PLAN AND PRIORITIZE THE DATA
Every other marketing course you have seen shows you new tactics. Measurement Marketing is different. You learn which new tactic works best for your niche, your business and your customers. Sure, growth can happen to anyone, but building a long term, sustainable business starts with knowing what is working now and how you can make it better.
SOME OF WHAT YOU’LL LEARN IN THE MEASUREMENT MARKETING ACADEMY
Not A One-Size-Fits-All Curriculum. Learn To Use And Master Data Tools Based On Your Needs And Skill Level
Step-by-step, detailed, workshops guide you through every screen of google analytics so there’s no question about how you should set-up your analytics account (or how you should change your current set up to gain more accurate information)
Learn why and how Google Tag Manager can open doors to information crucial to understanding your customers. Explore at your own pace, through detailed instruction with lessons based on current
See where to find and how to use both simple and advanced reports that matter most to your business and get insight into how other marketers are using the information to attract and convert more customers.
Finally learn how data and marketing work hand-in-hand. Understand how to track your website visitors, know who they are and where they came from and measure their engagement so you can find and convert more of them into buyers and leads.
Strategies and tools for implementing ad campaigns with confidence. Understand how to set-up and use GTM and GA to get insights about your traffic, retarget your visitors, and scale back your spending when things aren’t working right. (know when things aren’t working right!)
Know how other business owners and marketers are using data for your specific niche – direct response, e-commerce, bloggers, brick & mortar businesses or affiliate sales.
Understand how and when to use tools such as Google Data Studio and Google Optimize. Connect these and other data tools to your analytics account to get more detailed information.
Live workshops show the latest and greatest methods, re-emphasizes important strategies or share important updates. (when Google changes what or how they do something, we will break it down so you don’t have to figure it out on your own
What’s Inside The Measurement Marketing Academy
Finally be in control of your numbers, transform your sales funnels, and make more money
- More than 80, step-by-step, detailed, screen-sharing workshop videos divided by topic, skill level, and marketing goal.
- A traffic tracking method that works instantly – giving you immediate insights and will save you money on your next ad campaign and make a huge difference in your ROI.
- Workshops geared for complete beginners and others for advanced marketers looking for more specific and detailed strategies.
- “Ask The Expert” Support that is unparalleled in scope. Ask any question of our in-the-trenches team and get a detailed response. Not just links to a knowledge base article, you’ll get real answers in a real conversation.
- Live workshops to teach new features, tricks, and strategies.
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