Bob Serling – Marketing Ladder Blueprint

Marketing Ladder Blueprint course follows a similar blueprint to what Frank Kern and Ryan Deiss are teaching in they’re Funnel certification course. Very much like the “Tripwire” offers they teach. Build a responsive list of BUYERS with low entry level products & reports, then sell then into big ticket products and services.

This is also an extension to Bob’s other trainings, His Million Dollar Licensing 2.0 and Million Dollar Joint Ventures. The “Marketing Ladder Blueprint” is also a major component in Bob’s $15K Licensing Certification Course.

The Marketing Ladder Blueprint

How to put an end to marketing chaos… generate a small but highly responsive list of paying customers only … and consistently grow your profits and your business by actually doing much less marketing

What You’ll Learn In Marketing Ladder Blueprint

Component #1 — Comprehensive training materials on a password protected training site. This site has all the materials you’ll need for learning and implementing all 6 steps of the system. Plus it includes an easy-to-use directory that steps you through everything in the proper order. Members of my previous programs have absolutely raved about how beneficial this site structure is, how simple it is to navigate, and most importantly, how easy it makes it to learn everything as quickly as possible.

In addition to a wealth of modules covering every step and every nuance you need to quickly create and implement your Marketing Ladder System, each lesson is accompanied by a separate Action Steps document that lays out exactly what to do to implement the material from that lesson is the shortest time possible. This “roadmap” of each lesson ties everything together in an easy to follow recipe for maximum success.

Component #2 — The MLB Marketing Toolkit. This consists of every marketing document you’ll need for launching and running your Marketing Ladder System for years to come. One of the core principles of the system is that everything must be simple, highly effective and completely reusable. This gives you the leverage to create a marketing piece once, then use it in multiple ways and for years to come.

By doing this, you get off the hamster wheel of constantly trying to keep up with the dozens (or hundreds) of potential ways you could be marketing. Instead, you have a finely tuned system that runs like clockwork with minimal intervention and maintenance.

The majority of these marketing pieces have clearly numbered blocks with corresponding explanations of the strategy behind each block and instructions on how to modify them for use in your business. In addition, you get both the block-by-block versions and separate Word versions of these documents, so when you’re ready to use them, you can just cut, paste, make a few simple modifications and they’re ready to go.

Component #3 — The complete “ride along” tour of how I’m building a new Marketing Ladder System for my own business. As I mentioned above, I’m building a completely new system for my own business using the Marketing Ladder Blueprint. It’s designed to sell a completely new set of products and services I recently started offering.

Since the target market for these products and services is different than the market I’ve been working in, a completely new system is required. So I’m documenting in complete detail exactly how I implement all 6 steps of the system in real time.

You’ll see the entire system unfold as I build it — the strategy, the tactics, the hits, the misses and everything in between. So you’ll be able to learn from my experience, get a real-world example of how to ideally implement the process to build your system, and see the results it produces.

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