Aurelius Tjin – YouTube MasterCourse

Introducing…Aurelius Tjin’s YouTube MasterCourse.

Across 15 Modules and 100 lessons, you’ll be guided on every step to start and grow a thriving educational YouTube channel.

This course teaches you the exact strategies I used to grow my educational channel from 0 to 135K + subs.

What You’ll Learn In YouTube MasterCourse?

Module 1: Introduction

What you’ll learn, how the site works, how to make the most of this course, and members only community access.

Module 2: The YouTube Success Mindset

Perfectionism, The Comparison Trap, and Imposter Syndrome can make YouTube a huge challenge — before you even start posting. Develop a resilient mindset so you can begin making videos you’re proud of.

Module 3: Find Your Niche

When you focus on one group of people, you’ll have an easier time becoming a thought leader. Define your niche with a proven, easy-to-follow framework to start creating compelling videos.

Module 4: Branding

Build a successful brand on YouTube that feels authentic to you. Through some fun exercises, we’ll go through the process of finding your brand’s unique voice and identify your “weirdness”, quirk or flaw and use it as an unfair advantage in your videos. You’ll develop your core values, create a one-page brand identity, and figure out your brand’s color scheme.

Module 5: The One-Page YouTube Plan

Without a strategy, you’ll be going in with no purpose and goals. So in this module, you’ll be creating a one-page YouTube plan that lays out the key components about your YouTube business on one page. You will get a printable copy of the One-Page YouTube Plan as well as a more detailed format in a Notion template.

Module 6: Setup Your YouTube Channel

You will be guided on how to name your channel, design your channel banner, write your About/Description page, organize your channel’s playlist and more.

Module 7: Content 101

Say goodbye to writer’s block and a disorganized workflow. We’ll walk through the creation process from start to finish — including keyword research, topic angles, and scripting — demystifying it all. You’ll stay consistent by using my Master YouTube Content Calendar and never run out of ideas! And what about scripting your videos? You’ll get my exact video structures. Simply fill in the blanks!

Module 8: How To Film

Whether your budget is $0 or $5,000, find the right gear combo for you. Get the ultimate breakdown on filming onscreen and offscreen tutorials and talking head videos — from audio, lighting, microphones, camera settings, editing software and much more.

As entrepreneurs, educators and teachers, we want a setup that gets the job done and makes recording videos at any time easy to do with no friction.
‍You’ll also get a behind-the-scenes of my full recording process so you can say “Ohh…that’s how you do it!” You’ll see my stuff ups and how I get back in focus. What do you look at when recording? How do you position yourself on camera? How do you stop saying filler words like “Ummm”, “Ahhh”, and “You know”? It’s all covered in this jam-packed module.

Module 9: How To Edit

As a father and husband, I can’t be spending days editing my videos and making it all “cinematic”. That’s why I use my simple 4-phase editing workflow to make YouTube videos.

You will learn my simple 4-phase editing workflow to make YouTube videos that pack a punch and deliver your message clearly and succinctly for your audience.

Module 10: How To Design Thumbnails That Get Clicks

You can make the greatest video you’ve ever made before but you have less than 3 seconds to capture you’re audience’s attention with your thumbnail. Thumbnails are so crucial on YouTube which is why I dedicated an entire module to guiding you through designing thumbnails that get clicks.

Module 11: How To Publish Your Video

You’ve scripted, recorded, and made a thumbnail for your video. But before you hit that “Publish” button, you’ll want to know how to craft your video titles and description that’s not only catchy (not click-baitey) but is also optimized to rank your video for your keywords.

Module 12: Understand The YouTube Algorithm

YouTube works in mysterious ways. It’s one thing to make a video, design your thumbnail, have all the keywords in place but it is up to the YouTube algorithm based on viewer experience to decide whether a video’s worth recommending or not. Find out key performance indicators to put you in favor of YouTube’s algorithm to get recommended on YouTube’s Homepage, Suggested, and more.

Module 13: YouTube Analytics Deep-Dive

YouTube Analytics doesn’t have to be complicated. You’ll learn how YouTube Analytics works so you know what to look for and make improvements to grow your channel based on real data.

Module 14: How To Monetize Your YouTube Channel

Turn what you know into sustainable income. We’ll explore not only monetization from your videos, but from brand deals, affiliate marketing, and more.

Module 15: Growing, Systematizing, and Time Management

When starting out, you are the videographer, producer, director, video editor, designer, marketer, writer, social media manager, and a thousands other roles. Juggling everything yourself and working long hours in the long run is not sustainable, especially if you want to spend more time with family or work on even bigger things.

In this module, we will cover strategies on how to work ON your business instead of being IN the business wearing all the hats. We will go through how to streamline your workflow for the most amount of productivity.

Who is YouTube MasterCourse For?

YouTube MasterCourse is For You If…

• You’re eager to turn your skills, passions, or expertise into an educational channel. Your unique knowledge lights you up — but you want to do more with it. You’re here to make a positive, tangible impact on someone’s life through teaching.
• You’re determined to get out of your own way. You’re familiar with pesky thoughts like, “No one will listen to what I have to say” or “I’m not good enough.” You might have imposter syndrome or self-doubt, but you’re not going to let it stop you.
• You see YouTube as a long-term investment. You understand that success on YouTube happens over time, not overnight. You’re ready to put in the hours to turn your channel into a sustainable, long-lasting business.
• You’re overwhelmed and desperately need clarity. YouTube doesn’t have to be complicated. You want to come up with a game plan that’ll allow you to show up online with purpose, clarity, and confidence.

YouTube MasterCourse is NOT For You If…

• You’re looking to become a filmmaking pro. YouTube MasterCourse covers gear, recording, and editing, but it is not a filmmaking course. You’ll be making uncomplicated videos with the aim of teaching others (not creating aesthetic masterpieces).
• You just see YouTube as a way to get influence and make (lots) of money. Sure, YouTube can get you both these things — but that isn’t the point.
• You’re wishy-washy about showing up. YouTube is fun, but you have to be disciplined about posting if you wish for your channel to grow.

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