Anthony McGuire – TikTok Marketing and Advertising 101

TikTok is literally the hottest social media app in the world but very few people know how to use TikTok as a powerful marketing tool for your business.

This is your chance to give yourself, your colleagues and your business a competitive advantage by learning the essentials of TikTok as a marketing channel.

If you are a serious marketer or own your own business, this course will allow you to understand TikTok and give you the confidence to start including TikTok in your marketing plans.

Any marketing is as good as the results it drives for your business. This course will provide you with practical instructions and applicable tactics to get you started on TikTok today.

What You’ll Learn In TikTok Marketing and Advertising 101?

1 – Introduction

• Course Introduction
• Instructor Background
• Future Course Content

2 – What is TikTok?

• The History of TikTok
• What Makes TikTok Unique – Content, Algorithm, Audience
• TikTok’s Growing Userbase
• Walkthrough of TikTok App – Algorithm, For You, Following, Camera, Inbox
• Walkthrough of TikTok App – Discover, Hashtags, Trends

3 – What TikTok Can Do For Your Business

• How TikTok Fits into the Digital Media Landscape
• How You Should Approach TikTok as a Business or Individual
• Case Study: Ritaoffline – Small Business Getting ed
• Case Study: Lizzo – Authentic Interactions
• Case Study: Westhill Park Retirement Home – Anyone Can Use TikTok!
• Case Study: Greggs – Leveraging Customer Love and Content

4 – Getting Inspired & Kicking Your Marketing

• Setting Up An Account and More
• Research & Ideation – Learning About Trends
• Getting ed with Creating Video
• Thinking Through Your Target Audience

5 – Content Creation

• Working Backwards from Your Customer
• Working Backwards from Your Customer – Worksheet PDF
• Case Study in Content Creation: Sarah B
• Now Your Turn – Content Templates and Checklist
• Now Your Turn – Content Templates and Checklist – Worksheet PDF
• Case Study: Milk Makeup – DIY Engaging Organic Content
• Case Study: Washington Post – An Old Brand Appealing to Younger Audiences
• Case Study: Chelsea FC – Taking and Remixing Challenges

6 – Content Distribution

• Review So Far
• Measuring and Growing Your Content
• Viral Growth Techniques: Quick Wins to Try
• Now Your Turn: Five Growth Tactics

7 – How TikTok Paid Advertising Works

• TikTok Ads Overview – A Huge Opportunity
• TikTok Ad Formats Pt. 1
• TikTok Ad Formats Pt. 2
• A Framework for Full-Funnel Marketing
• Creator Marketplace – Home of Influencer Marketing
• TikTok Targeting Options
• Case Study: The Sole Supplier
• Case Study: Reflectly and Sleepiest
• Case Study: Huel
• Case Study: Happn
• Case Study: SuperFX
• Case Study: Doja Cat
• Case Study: UK Government
• Case Study: Mountain Dew
• Case Study: Dettol India

8 – TikTok Review

• Recap of Topics
• Super Practical Takeaway 1 – Checklist for Getting ed on TikTok
• Super Practical Takeaway 1 – Getting ed PDF
• Super Practical Takeaway 2 – Framework for Content Creation
• Super Practical Takeaway 2 – Content Checklist PDF
• Super Practical Takeaway 3 – Framework for Growth
• Super Practical Takeaway 3 – Growth Tactic Checklist PDF

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