Introduction: Why The Quality Of Your Product Or Service Is Overrated
Do you have this rags to riches dream, where customers will stumble across your business and realize you’re the answer to their prayers?
Hate to burst your bubble, but that’s just not reality.
The most successful businesses—say Nike, or Apple, even Porsche—understand that it isn’t their excellent service or awesome product that helps them to stand out. It’s how they market it.
So here it is. I’m going to share with you exactly how I started, grew, and exited my multi-million-dollar businesses using marketing.
- The secret to becoming a great marketer. Get this right and money will start flowing into your business fast and furiously.
- Why direct response marketing is the key to generating high-quality leads for your small business almost instantaneously and why any other marketing strategy is just flushing cash down the toilet.
- How to use The 1-Page Marketing Plan to supercharge your sales and build a tribe of raving fans who will repeatedly buy from you. I know it’s the blueprint to success because it’s the one I use to market my business.
Module 1: How To Find A Hungry Crowd, Who Will Jump Through Hoops To Do Business With You
Everyone knows the business world is becoming more and more competitive, right? So how do you stand out instead of being shopped on price?
Do you want to know what the most successful business owners do?
They understand how to niche effectively, so instead of their customers saying, “Oh, you’re just like company X,” they say, “I can’t believe I finally found you.”
Yet barely 1 in 100 businesses do this effectively–which is why the things you’ll discover in this module will give you an overwhelming advantage over your competitors.
Here are some highlights:
- A simple checklist you can fill out to home in on your dream customer. Wish I’d known this when trying to grow my IT services business. Thankfully I cracked the code; you won’t believe how easy it is to follow.
- The most important questions to ask to discover exactly what’s going on in your target market’s head. You can create Facebook, LinkedIn, and Instagram ads that stop your target market in their tracks.
- A step-by-step template for creating your ideal customer avatar. If you’re running ads without this, you’re leaving thousands of dollars on the table.
Module 2: How To Create Advertising Messages That Give You An Instant Edge Over Your Competition (Without Being Pushy)
If your advertising is flopping like a dead fish, it’s time to stop blaming your customers and truly understand how to deliver a unique experience.
That’s right, selling more is not about ramming a message down their throats. Think about this: Is that the way you like to buy?
Of course not. You want someone who has empathy for your situation and communicates in a way that serves you.
Here is just a sample of the insights you’ll discover in this module:
- One of the single biggest mistakes business owners make in their ads, which bores your customers to tears, and yet almost everyone does it.
- How to craft a message that guarantees you a standing ovation from your target audience. Trust me, this is the stuff winning advertising campaigns are made of.
- Absolutely the easiest way to get into your prospects’ minds so you know exactly what to write in your ads. Almost nobody does this, yet it makes creating ads and content SO much easier.
- The #1 secret to making an advertising campaign work is the offer. Follow this three-step process to make your business the natural choice. Don’t underestimate the power of this process—it could literally double or triple the result of any ad once you get it right.
Module 3: The Best Place To Advertise For Your Business To Maximise Your Return On Investment
Business owners lose a fortune by advertising in the wrong places. So how do you ensure you don’t make this mistake?
Well, without asking the right questions, it’s hard to know for sure.
However, I’ve been coaching business owners on marketing for six years. I’ve attended the school of hard knocks. I’ve seen what’s worked and what hasn’t.
And as a result, I’ve created a unique methodology that can keep you from falling into the trap of wasting money on advertising you should never have run.
Let me give you a glimpse of what you’re going to walk out of this implementation module with:
- Why mastering email sequences is the key to converting more and more leads into customers. Get this right, and you’ll be sipping pina Coladas on a remote island three quarters of the year.
- The biggest trending media before 2020-21. Jump onto this before it’s too late because it’s going to go from a $500-million-a-year medium to a billion-dollar advertising medium. This is where you can get maximum results and exposure for minimum spend.
- The exact process I followed to write, publish, and sell 250,000 copies of my book. Get the never-before-shared blueprint of how I strategized a bestseller.
- Dmitry Dragilev, Owner of JustReachOut, breaks down the new rules of PR. You will learn how to identify and get featured in your business’s most critical publications without spending $30,000+ to hire a PR agency.
- Charley Valher, the #1 podcaster in Australia, shares everything you need to know about launching a knock-your-socks-off niche podcast.
- Paul Higgins, the best LinkedIn Strategy Specialist I’ve ever been exposed to, shares his secrets to dominate LinkedIn.
Module 4: Never Worry About Lead Generation Again; Filling Your Pipeline
Once someone replies to your advertisement, you’re only part of the way there.
Do you want to know what the most successful business owners I know do to almost instantly increase the effectiveness of their advertising by as much as 1,233%?
They have a methodical system for capturing their leads, and you’ll discover exactly how to do it in this module, including:
- The single most important piece of content you need in your business right now. Forget about creating hundreds of pieces of content a month and following all the gurus’ wisdom; this is the single most important thing you must do.
- My recommendations on the best CRMs. I will share a specific checklist to make sure you’re getting the best follow-up software for the intricacies of your business.
- What never to do in your advertising if you’re selling anything over $100. You’d be stunned at how many people do this, and it’s almost always an expensive mistake.
- The ultimate checklist for how to create a website that converts visitors into leads. I’ll also explain what to write on the top fold of your website to make your visitors automatically trust and value you. Almost everyone gets this wrong, yet it’s so critical and super simple to fix once you know how.
- Why you can’t hack Search Engine Optimization anymore. That’s why I’ve got my go-to SEO expert Gert Mellak to show you exactly how to get your content to rank #1 on Google without spending a dollar on advertising.
- A comprehensive checklist of everything you need to build a virtual business. It’s a technical masterclass designed to help skyrocket your sales.
Module 5: How To Take Prospects From “Who Are You” To “I’m Thrilled To Be Talking To You”
There’s a big difference between someone who reaches out with a slight interest and someone who’s ready to buy. So how do you bridge that gap?
There’s a step-by-step process—which works almost every time—and you’ll be learning all about it in this module, including:
- Exactly what to say in the first few interactions with your prospects to deliver that “wow” experience. This can turn an I-don’t-care-about-you prospect into an I-have-to-do-business-with-you prospect—and you won’t believe how easy it is.
- What to send to your prospects and clients to potentially triple your repeat sales. The World’s Greatest Salesman did this. If it worked for him, it will work for you too!
- My awesome team leader, Claire, will teach you how to hire and train the best team possible and how to get your marketing structure up and running.
Module 6: How To Set Up A System Which Virtually “Closes The Sale” For You
Ok, this is where you’ll discover how to create the trust and demonstrate enough value to motivate your leads to become paying customers.
Positioning yourself correctly here is critical, so you can put yourself into a position where they’re chasing you, instead of you chasing them.
And you’ll discover the exact process for doing it in this module, including:
- Why the odds are stacked against you if you are a small to medium business. This is probably why you’ve struggled until now, but I’ll show you what you can do to level the playing field and stack the odds in your favor.
- Quick ways to instantly create trust and credibility when selling. Turns out, 99% of salespeople don’t get this, and the vast majority do the exact opposite. This will give you an overwhelming advantage over your competition.
- How to charge higher prices than your competition without getting resistance from your customers. Think you’re in a commodity business? Learning this will change everything.
- I’ll be sharing my top tips on how to attract a better quality customer, deal with fewer problems, and make more money. Pssst—we’re talking about selling high-ticket items so you don’t want to miss this.
Module 7: How To Use Checklists, Systems And Smart Technology To Turn Prospects Into Raving Fans
Building a tribe of raving fans is crucial to your business success. Yet, it doesn’t matter how good your intentions are. To pull this off you need to implement systems in your business and make smart use of technology.
Here’s what you’ll discover in this module:
- The exact math you need to increase the average lifetime value of a client. Lifetime value can make your profits soar, and once you set up these technologies, you can be bumping-it-up almost automatically.
- The four most important systems in your business. Very few business owners have these in place, but the difference they can make to your bottom line is jaw-dropping.
- The must-have checklists and operation manuals you need to create to free up your time, and more importantly, rake in dollars.
The bottleneck you must eliminate. Wondering why you can’t break through to the next level of your business? This is probably why.
Module 8: Where The Real Money Is Made: Exactly What To Do To Boost The Lifetime Value Of Existing Customers
To do this, you need to master your key numbers and have strategies in place to get your existing customers to return to your business over and over and over again.
In this module, you’ll discover:
- Five simple strategies you can implement in the next 30 days to collect more money from your existing customers.
- A quick and easy email and letter campaign you can send to reactivate lost customers. If I had a gun to my head and needed to make fast money, this is the strategy I would implement immediately.
- Not all revenue is created equal. So, I’ll show you how to identify the vampires from the snow leopard customers and avoid polluted revenue. Just use my checklist to see if a client is worth keeping. This process will free up a remarkable amount of productivity in your business—while minimising the headaches.
Module 9: How To Set Up A Deliberate Process For Getting A Predictable Number Of Referrals Every Month
Most businesses wish and hope for referrals but don’t have a deliberate process for making them happen.
Passively relying on word-of-mouth won’t bring new customers through your door. To win this game, you need a robust marketing referral program that actively brings in new clients on a weekly basis.
In this module, you’ll discover exactly what to do to make referrals a reliable part of your business.
- Three proven ways to ask for a referral without seeming needy or desperate. This takes the discomfort out of the whole process and makes people want to refer you business.
- How to use the law of 250 and the ask system to get all the referrals you’ll ever need.
- How to get dozens, even hundreds of referrals, at once. Just send out this letter or email and you could see more referrals than you ever dreamed possible.
- Exactly how to uncover previously hidden profits. I’ll show you how to set up the perfect profitable joint venture.
- Four tried and true methods to monetize your existing customer base.
Read more about: The 1-Page Marketing Plan Course