Justin Welsh – The Operating System-Grow & Monetize
What’s included?
- Getting started: Laying the foundation
- Learn how to develop a profitable sub-niche so you can stand out…
- Understand the 3 traits you need to grow an audience of raving fans…
- Getting attention: Content Creation
- Re-program how you create content to crush “writer’s block” forever…
- Learn to separate your content into 2 critical parts to iterate and produce rapidly…
- Focus on creating great content that you can reuse instead of a high volume of subpar posts…
- Getting leads: Lead Capture
- Learn the number one problem with all LinkedIn profiles and how to get past it…
- Help your audience find you and get more leads in your inbox…
- Learn the only type of CTA to use, to have more prospect conversations…
- Getting customers: Business Design
- Learn how to use 2 incredible prospecting techniques to earn income through Linkedin…
- Use this method to create weekly income without turning off your audience…
- Learn about the 80/20 rule and how to apply it to make sales on LinkedIn…
The Full Curriculum
Part 1: Introduction
- Welcome
- My Journey
Part 2: The foundation
- Defining your sub-niche
- Your Persona Build
- Trait #1: Backstory
- Trait #2: Polarization
- Trait #3: Short Stories
Part 3: Content Creation
- Path #1: Leading Your Audience
- Path #2: Discovering For Your Audience
- Path #3: Reporting To Your Audience
- The New & Improved Content Matrix
- Rapid Content Iteration
- Daily Content Workflow
- Copywriting 101
- Using Analytics to Repurpose
Part 4: Building Your Audience
- Audience Interaction
- Finding Relevant People
- Interacting with Top Performers
Part 5: LinkedIn Lead Capture
- The Profile Funnel
- The “Hero” Section Of Your Profile
- Telling Prospects What You Do
- Closing With Social Proof & CTA
Part 6: Business Workflow
- Inbound Prospecting Strategy
- Outbound Prospecting Strategy
- Selling On LinkedIn
BONUS: Community
- How to accelerate growth with a team
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