Justin Welsh – The Operating System-Grow & Monetize

Justin Welsh – The Operating System-Grow & Monetize

What’s included?

1. Getting started: Laying the foundation
   • Learn how to develop a profitable sub-niche so you can stand out…
   • Understand the 3 traits you need to grow an audience of raving fans…
2. Getting attention: Content Creation
   • Re-program how you create content to crush “writer’s block” forever…
   • Learn to separate your content into 2 critical parts to iterate and produce rapidly…
   • Focus on creating great content that you can reuse instead of a high volume of subpar posts…
3. Getting leads: Lead Capture
   • Learn the number one problem with all LinkedIn profiles and how to get past it…
   • Help your audience find you and get more leads in your inbox…
   • Learn the only type of CTA to use, to have more prospect conversations…
4. Getting customers: Business Design
   • Learn how to use 2 incredible prospecting techniques to earn income through Linkedin…
   • Use this method to create weekly income without turning off your audience…
   • Learn about the 80/20 rule and how to apply it to make sales on LinkedIn…

The Full Curriculum

Part 1: Introduction

• Welcome
• My Journey

Part 2: The foundation

• Defining your sub-niche
• Your Persona Build
• Trait #1: Backstory
• Trait #2: Polarization
• Trait #3: Short Stories

Part 3: Content Creation

• Path #1: Leading Your Audience
• Path #2: Discovering For Your Audience
• Path #3: Reporting To Your Audience
• The New & Improved Content Matrix
• Rapid Content Iteration
• Daily Content Workflow
• Copywriting 101
• Using Analytics to Repurpose

Part 4: Building Your Audience

• Audience Interaction
• Finding Relevant People
• Interacting with Top Performers

Part 5: LinkedIn Lead Capture

• The Profile Funnel
• The “Hero” Section Of Your Profile
• Telling Prospects What You Do
• Closing With Social Proof & CTA

Part 6: Business Workflow

• Inbound Prospecting Strategy
• Outbound Prospecting Strategy
• Selling On LinkedIn

BONUS: Community

• How to accelerate growth with a team

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