Flowium – Life Cycle Course
Why Is My Email Marketing Not Working?
You’ve heard those tempting promises of email marketing. $38-ROI for every dollar you spend, the top converting channel for eCommerce, never having to plough money into paid social ads again. But somehow that’s not the case for you.
You seem to have tried every strategy in the book and used all possible tips from the tutorials you’d found on Youtube, but still suffer from disappointing open and click-through rates. You want to maximize your email marketing revenue, but can’t seem to figure out how.
Trust us, there IS a way.
After having completed thousands of email marketing audits for eCommerce clients, it gradually became clear that most email marketing issues stem from the same mistake…
That mistake is not meeting your customers where they’re at in the customer lifecycle, and, as a result sending irrelevant emails that don’t connect and are easy to ignore.
We’ve Developed A Shortcut To Solve That Problem
From years of experience, we’ve developed an approach that removes the guesswork when setting up your foundational emails.
What it requires is an understanding of what stage of the customer lifecycle your customer’s in and applying it to every email sequence you set up.
For the past five years, we’ve used this approach for each of our 7- and 8- figure clients.
And now to help YOU do it, we created a course where we reveal the ultimate blueprint for your successful email marketing strategy.
This Is What You Get When You Purchase Life Cycle Course
Module 1. Strategy
From years of experience, we’ve developed an approach that removes the guesswork when setting up your foundational emails.
What it requires is an understanding of what stage of the customer lifecycle your customer’s in and applying it to every email sequence you set up.
Module 2. Copy
Learn how to create engaging, vibrant copy for opt-in forms, emails for flows, surveys, and everything in between.
Check out successful client examples, access helpful email templates, and learn to write flawless footer messages (that fine print at the bottom of every email).
Work on the copy yourself or just pass our guidelines that break down what to include in each email along to a professional writer.
Module 3. Design
Flowium Lead Email Designer Marcy Chu will join our CEO Andriy Boychuk to talk all things design.
We’ll break down our basic email templates and walk you through some real life examples of how to adjust a single template to work for every email in a campaign.
We’ll also get into the importance of Hero Images, when to use text-based emails, and teach you how to build forms using Klaviyo’s Form Builder.
Module 4. Implementation
It’s time to put your strategy into action!
This step has its fair share of sticking points, so we’ve built a clear path that you can follow (or use to effectively outsource this crucial step).
We’ll give you a downloadable Klaviyo set up checklist to consult before implementing every flow and use detail-packed videos to show you how to turn your strategy, copy, and design into completed flows in Klaviyo.
Module 5. Evaluate & Optimize
It’s time to start split testing.
To get the most out of your email strategy, you need to improve your approach iteration by iteration.
We’ll teach you how to use a variety of metrics to analyze and improve your performance. We’ll also cover how to execute a successful test email, what data to focus on, and when to adjust and optimize your flows.
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