Ben Hartley – Booked Solid Course 2.0 – Six Figure Photography
Booked Solid is specifically designed to take you from ZERO to SIX FIGURES and is split into two sections.
The first part is called “How To Win More Inquiries” and will help you establish your brand and master lead generation.
The second part is called “Maximize Profits” and will help you maximize the profit you earn from your leads.
Each course is broken down into phases, with each phase building off each other.
Now, I know buying a course with a bunch of information and “phases” can be overwhelming…
Which is why I created a marketing calendar to go along with the course that will walk you through when to do each part!
You’ll understand exactly what you need to be doing every month in order to see growth.
Let’s take a look at what’s included in the course!
Here’s What You’ll Get When You Enroll
After you enroll, you’ll immediately get access to my complete playbook on how to market your business and maximize your profits. All of the content is broken down into phases. After you complete a phase, you’ll implement what you learned and move on to the next phase. At the end of the course, you’ll have created a highly profitable + sustainable business.
15 Phase Plan To Increase Your Bookings
Want to become a lead machine? This will show you how to create a marketing plan where every piece builds off of each other to create a more sustainable business.
5 Phase Plan To Maximize Your Profits
It’s not just about getting a ton of leads! It’s also about how much profit you make on each client! This section will show you how to properly structure your business to earn more.
Marketing Calendar To Keep You On Track
When should you implement each phase and how long should it take to implement? This marketing calendar will help keep you on track and show you when to do each part of the course.
My Personal Flows, Scripts, and Templates
I’ll share with you all of my flows, scripts, and templates that you can use to build your own off of.
Win More Inquiries
Win More Inquiries is broken down into 13 phases that are designed to walk you though how to master lead generation
Phase 1 – Building Your Foundation
In order to know how to build a kingdom, you need a blueprint. In this phase, I will give you that plan.
Here’s what you’ll learn in this module:
- Learn the step-by-step framework for discovering your perfect client (so we can customize your marketing just for them)
- The first (and most important) question you must answer before discovering your target client
- How to identify the vendors that are already serving your target client so that you can create strategic partnerships with them
Phase 2 – Local SEO Domination
Take SEO into your own hands and learn how to rank for anything. This is not a general guide. I hired a professional SEO expert to reveal what’s working in SEO today… even the stuff Google doesn’t want you to know about.
Here’s what you’ll learn in this module:
- Understand how search engines work (so that you can bend them to your will)
- The #1 ranking factor Google uses in 2022 to determine who gets shown on the first page
- Learn the “3 Bucket” approach to optimizing your website for higher rankings
- The “12 SEO sins” almost all photographers make with their websites (and how to painlessly fix each of them)
- What local citations are and why they’re critical if you want online success + get access to my personal list of over 90+ citation sources
- 16 natural ways to build POWERFUL links to your website (so that you rank for keywords that matter)
- My exact 5 step SEO blueprint for getting on the first page of Google (without spending any money)
Phase 3 – Transforming Your Website Into A Client Converting Machine
Providing value to your clients is the foundation that your brand needs to be built on. This module will give you a blueprint on how to craft a crystal clear positioning for your brand and deploy it across your website, videos, and other marketing.
Here’s what you’ll learn in this module:
- Why most photographers struggle with bookings (and how not to be one of them)
- How to separate your business from other photographers and dominate your market (no matter how small)
- What a positioning statement is (and why it’s critical) + my formula for creating one for your brand
- The importance of having a “brand process” and a look behind the scenes at mine
- How to supercharge your website into a client converting machine (without having to hire anyone)
- 3 website mistakes almost every photographer makes that are KILLING your conversions
- 2 marketing changes I made that skyrocketed my inquiries (and made booking WAY easier)
- When you’re selling photography people are booking you based on the quality of your images, right? WRONG. In phase 3 I’ll show you what REALLY matters to clients
- Getting a lot of inquiries, but not a lot of bookings? The bad news is you’re not communicating your value well enough. The Good news? I’ll show you how to identify and fix it
- Struggling with copywriting? I’ll show you my “go to” key that I use for ALL of my copy + how to create your own
Phase 4 – Social Media Mastery
Want to create a kick-ass social media presence that actually benefits your business? This module dives deep into how to market your business with social media.
Here’s what you’ll learn in this module:
- 3 little known ninja tactics to help find, connect, and convert LOCAL ideal clients
- Want leads fast? I’ll show you how to get them in minutes using a little known social media trick
- I’ll show you the counterintuitive type of content you should be posting (and how how it can exponentially grow your following)
- Learn how to optimize your social accounts, both personal and business to maximize your reach and tap discover new leads
Phase 5 – Supercharged Promotional Events
Model Calls, 72 hr Flash Sales and Experience Giveaways! These three things are lead monsters! I’ve completely revamped one of my most popular strategies to make it even more potent and added in a brand new process to create mass impact for your business
Here’s what you’ll learn in this module:
- How to generate leads FAST (without spending a lot of money)
- How to have other people pay for OVER HALF your ad spend (and thank you for it!)
- How to guarantee that you make a profit from your session with printed product
- Step-by-step instructions on how to create a high converting landing page + copy and paste ads you can use right away to get started
Phase 6 – Trade Show Secrets
Trade expos tend to get a bad rep. I get it. They aren’t for everyone, however most people simply approach the whole thing wrong. I want to show you how to rock your next expo.
Here’s what you’ll learn in this module:
- The 7 rules you MUST follow in order to rock your next trade show (and not waste your money)
- How to design your booth to stand out from other photographers
- How to build a massive crowd around your booth (and steal the show)
- Full breakdown of the strategy I used to book $70,000 in new business from a single trade show
- Get exclusive access to my personal proven scripts that you can copy/paste into your own business
Phase 7 – Partnerships That Pay
Stop searching for leads and go to where they already are!
Here’s what you’ll learn in this module:
- Tired of competing against so many other photographers? I’ll reveal my strategy for using your competition to get easy bookings
- Learn how to to assemble your “dream team” of loyal vendors that will sing your praise and shower you with leads (this strategy is how I booked my first $10,000 gig)
- The #1 untapped lead source you’re NOT using
- How to use styled shoots to connect with local vendors + a detailed plan to get the most marketing benefit out of them
- The quickest way to start getting clients when just starting out (or starting over in a new town)
Phase 8 – Authority Stacking + Pillar Content
Getting your work featured across blogs and publications does more than just help attract leads, it builds authority and elevates your brand. This module teaches you how to automate the hardest part of your blog posts, get your work published and how to use those blogs to create pillar content.
Here’s what you’ll learn in this module:
- Why getting your work published is critical + how to choose the right publications to submit to
- Learn what to do AFTER you get published to amplify your exposure and get more clients (even for the smallest blog feature)
- Think getting your work published is going to be a lot of work? Think again, because I’ll show you how to get your clients to do all the heavy lifting (and be thrilled about it)
- Hate writing blog posts? Me too. That’s why I automated the whole thing (and I’ll show you how you can too!)
- How to optimize your past blog posts to get more traffic (and leads)
- What “Pillar Content” is (and how to use it to double your website visitors!)
Phase 9 – Inbound Marketing + Essential Email Funnels
Marketing cycles are getting longer and longer. Your brand needs to be seen over 14 times in most instances before a purchasing decision can be made! How can you stay in front of your target client? With content marketing. I will teach you how to build powerful posts that build trust and authority with your leads (while giving you a powerful FREE way to market to them).
Here’s what you’ll learn in this module:
- How to create content that your clients actually want + the must have resources you need to have ready for them
- How to leverage your content into a POWERFUL remarketing campaign (that takes less than 15 minutes to set up and runs on autopilot)
- What “Content Upgrades” are (and how to use them to grow your audience)
- How to write a killer email follow up sequence that leads can’t wait to open!
Phase 10 – Facebook & IG Ads (that actually work)
Facebook ads don’t have to be expensive. I’ll teach you how to create ad campaigns that work.
Here’s what you’ll learn in this module:
- Learn what “traffic temperature” is and why it’s critical when running paid ads
- The Facebook ad campaign ALL photographers should be using in their marketing
- Copy and paste my most successful Facebook ads (and start getting ultra cheap leads for less than $2/day)
Phase 11 – Turn-Key Pinterest
Can Pinterest be used to generate leads? YES! I’ll show you how we’re getting local leads + HUNDREDS of thousands of impressions (all on autopilot)!
Here’s what you’ll learn in this module:
- Why Pinterest should be a massive part of your marketing strategy for 2022
- How Pinterest is completely different from Instagram and Facebook (and why that’s a good thing)
- How to go from practically zero views to thousands in a single day
- What boards are a must to have + How to optimize your Pins for the greatest reach
- How to pin every day and dramatically scale your reach (without losing your mind)
Phase 12 – Creating Client Ambassadors
The #1 thing that potential clients consider when deciding whether or not to make a purchase is to see the experience others have had already.
They want to see proof that you are in fact worth it.
The world is exponentially more connected, and most of your inquiries can’t tell the difference between a GOOD PHOTO and a GREAT PHOTO…
…but they can tell the difference between a GOOD EXPERIENCE and a GREAT EXPERIENCE.
That’s why this phase is so critical for the longevity of your brand.
Here’s what you’ll learn in this module:
- How to create a 5 star experience for your clients (that they can’t help but talk about)
- My 27 touch point client experience (that runs on autopilot)
- How transform a happy client into a brand advocate
- How to not just give your clients something incredible to talk about, but how to give them a WAY to talk about it
- The contest I do every year that generates MASSIVE buzz around my brand (and how you can do it too)
Phase 13 – Becoming The Local Expert, A Facebook Group Strategy
Facebook groups are a powerful way to connect, serve, and market to your target audience. In this module, I cover how to establish yourself as a local expert with a niche facebook group.
Here’s what you’ll learn in this module:
- How to set up your Facebook group + how to start attracting members
- What you should be posting (and how often)
- No time to run a Facebook group? I’ll show you how to automate your posts
- 4 incredible case studies from other photographers just like you and how they are using their FB group to get incredible results!
Maximize Profits for Weddings & Portraits
Maximize Profits is broken down into 5 phases that are designed to to teach you how to properly structure your business to earn the most profit
Phase 1 – The Secret to Six Figure Sales
In this module, I’ll go over fundamental pricing principles and the psychology behind pricing your services to maximize profit.
Here’s what you’ll learn in this module:
- The 3 different pricing models (and which one you definitely need to be using)
- A new way to consider the phrase “Charging what you are worth” to create massive impact in your revenue
- Learn how to clearly communicate to clients the value that your photography can offer (which will allow you to charge more)
Phase 2 – Perfect Pricing Principles
Whether you are a portrait photographer or wedding photographer, I’ll show you exactly how to price your services when you’re just starting out or what to charge in order to hit your goals.
Here’s what you’ll learn in this module:
- How to FINALLY get clear on your numbers (and what you need to be tracking)
- How to know when you should be increasing your prices (and by how much)
Phase 3 – Packaging for Profit
How you package your services can be the difference between making $40,000/yr instead of $100,000. In this module, I walk you through how to properly set up your collections so that you stop leaving money on the table!
I’ll be sharing our 100K Packaging Model and each available strategies for weddings & portraiture.
- All-Inclusive
- IPS (In-Person Sales)
- Hybrid
Here’s what you’ll learn in this module:
- How to use creative pricing to structure your packages (and explode your profits)
- The 12 turn key tactics that you can start using right away to make more money
- What a “Productized Service” is (and a step-by-step guide on how to create your own)
- How we increased our average order value from $4200 to $13,293
Phase 4 – The Ultimate Guide to Pricing Conversations & Closing
Pricing conversations and moving the sale forward is all about balance. In this series I will show you step by step how to manage this delicate process.
Here’s what you’ll learn in this module:
- When to reveal pricing and how
- What to say on a phone call to book clients right then and there
- The critical questions you must ask to create value
- Step by step outline of a consultation
Phase 5 – The Power of Print and Advanced Client Reveal Strategies
In this module I cover the importance of print and how you can double your revenue by offering it! I provide strategies on how to sell multi-thousand dollar albums (consistently!), wall art, and other add ons that will skyrocket your average customer value!
Here’s what you’ll learn in this module:
- The step by step process to perfectly execute Print Reveals
- How to master Same Day Reveals to increase sales!
- How to consistently sell $1,000+ albums (every single month)
- Discover what printed products to offer, how to price them, and the exact process to make huge sales consistently
