Kyle Roof – Beginning SEO

This is a short course and is a companion Intro to my On Page SEO. The course is primarily designed for people that are very new to SEO and want to hit the ground running. The course provides a framework for understanding how SEO works.

These people will benefit from the course:

• those that have been doing SEO for a little bit but fear they may be missing some basic concepts
• business owners who have been doing SEO but want to now learn SEO as an expert approaches things
• someone who has been out of the game for a long time and is just getting back into SEO
• experienced SEOs that need to teach or explain SEO to clients or external teams

What You’ll Learn In Beginning SEO?

Module 1: The Goal of SEO

• We’ll discuss how Search Engine Optimization helps pages appear and rank higher for specific searches on Google.

Module 2: Find

• Can Google find your site? If it can’t, Google will never put your website in front of the people who search for products or services. In this module we’ll make sure that Google can find your pages.

Module 3: Crawl

• In this module, we want to make sure that Google won’t have any issues crawling through the pages of your site. We’ll see what things Google really hates when it crawls your site.

Module 4: Index

• Will Google show your page for the types of terms you want? I’ll discuss how that works and what happens after Google finds and crawls your site.

Module 5: Rank

• In this module, we’ll go through the factors that will push your site up in search results in order to rank better in Google.

Module 6: What to Do Next

• In the final module, I’ll share my final advice for upping your SEO game.

About Kyle Roof

Kyle has been running tests on Google’s algorithm for 5 years which now totals over 400 tests. From these tests it’s fair to say Kyle has learnt a thing or two about the inner workings of the algorithm.

One of the key takeaways from Kyle’s tests has been his discovery into what are and are not the most important on page factors which influence rank. This led him to develop The Scientific On Page method which is a 100% White Hat counting system for on page optimisation, and an on page SEO optimization tool PageOptimizer Pro.

His agency, High Voltage SEO, is one of the leading White Hat SEO agencies in the world. It specializes in science based SEO strategies to grow businesses through organic traffic acquisition.

Based on the findings of the tests, Kyle created a framework called the Five Pillar SEO Method. Using this method High Voltage SEO has worked with over 250 companies worldwide including Yellow Pages, Medela, Erie, Intersport, Freshbooks, Aviva and National Car Rental to steadily grow their Google traffic in a predictable, robust and risk free manner.

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