Tommie Powers – How To Master YouTube Ads (FOUNDR)
What’s Inside the Foundr YouTube Ads Course?
Foundr’s YouTube Ads Course is very comprehensive and covers YouTube advertising in detail from post creation to ad placement. There are six modules and a few bonuses throughout the course.
Check out the module-by-module explanations for more information about what will be learned in each one.
Module 1: Mastering the YouTube Ad Fundamentals
In this module, Tommie will teach you his proven C3 Formula and the essential YouTube ad fundamentals.
You can follow this guide if you’ve never used YouTube advertising before. Using this information, you will minimize the risk of wasting money and ensure you perform tasks correctly.
The lessons in Module 1 are as follows:
- Lesson #1: Tommie’s ouTube Ads C3 Formula
- Lesson #2: Smart Marketers Success metrics
- Lesson #3: How to Make The Most Money With Lifetime Value
- Lesson #4: Busting the 12 Common Myths About YouTube Ads
- Lesson #5: YouTube Ads vs Facebook Ads Breakdown
- Lesson #6: Setting up Your Google Ads Account
- Lesson #7: Setting Up Your YouTube Channel
- Lesson #8: Navigating YouTube & Google Ad Manager
Module 2: Smart Media Planning & Market Research
This module will help you locate your target market, no matter how difficult it may be to locate.
You will learn not only how to drive YouTube traffic, but also how to drive the right traffic.
The course will also conduct a deep dive into Google’s leading prospecting data (youtube is owned by Google).
Module 2 includes the following lessons:
- Lesson #1: Mind Blowing Market Research (Template Included)
- Lesson #2: Hidden Keys To Keyword Research Strategy
- Lesson #3: “Borrowing Data” With Competitive Research
- Lesson #4: Burning Questions You Must Answer First
- Lesson #5: Building Your “Bleeding Neck” Buyer Persona’s
- Lesson #6: The Right Way To Think About Targeting
- Lesson #7: Critical Tweaks To YouTube Specific Landing Pages
Module 3: Creative: Making Killer Video Ads That Convert
The goal of this module is to help you create high-converting videos from beginning to end.
With everything you need to start confidently creating breakthrough video ads, from scriptwriting templates to creative ad ideas, you’ll get everything you need to get started.
Here are the lessons in Module 3:
- Lesson #1: Tommie’s Proven “Video Creative Framework”
- Lesson #2: How Leading Video Agencies Create Ads
- Lesson #3: Brainstorming Creative Ad Concepts
- Lesson #4: $30M+ High-Converting Video Ad Framework
- Lesson #5: Launching “Remarketing” Creatives That Crush
- Lesson #6: Quick & Easy 1 Minute Script That Converts Like Crazy
- Lesson #7: The Hard-Hitting “Problem Driven” Conversion Script
- Lesson #8: The Magical Storytelling Script For Ads Your Prospects Love
- Lesson #9: How To Model Your Creative After Proven Ads
Module 4: Campaigns: Setting Up Your Campaigns The Right Way
The purpose of this module is to teach you how to set up your campaigns correctly to maximize conversions, regardless of the campaign’s goals.
You will learn to track everything (from leads to sales) so you can find out what works and what does not work without wasting anyone’s time or money guessing.
The lessons in Module 4 are as follows:
- Lesson #1: Campaign Creation With The “C3 Formula”
- Lesson #2: Conversion Action & Tag Setup
- Lesson #3: Creating Your Perfect Audience – Remarketing
- Lesson #4: Creating Your Perfect Audience – Custom Audiences
- Lesson #5: Detailed Campaign Setup & Types Of Campaigns
- Lesson #6: Setting Up Your Campaigns – Skippable Instream
- Lesson #7: Setting Up Your Campaigns – Video Discovery
Module 5: Conversions: How To Create YouTube Funnels That Convert
The objective of this module is to teach you how to create Facebook ad funnels that are high conversion focused.
Using Tommie’s funnel process, any business can grow with YouTube ads. He has spent more than $30M+ perfecting it. Hence, you can be certain of the success of this funnel process.
Module 5 includes the following lessons:
- Lesson #1: Ecommerce Funnels
- Lesson #2: Digital Products – Courses – Membership Site Funnels
- Lesson #3: Lead Gen – Services – Agency Funnels
- Lesson #4: Webinar Funnels
- Lesson #5: Free Plus Shipping Funnels
- Lesson #6: SaaS + Software Funnels
- Lesson #7: How To Instantly Troubleshoot Non-Converting Ads
- Lesson #8: Steps To Ensure Your Website Is Google Compliant
Module 6: Metrics That Matter: Building A Data-Driven YouTube Ads Machine
This module will teach you how to build a data-driven YouTube ad system and spend less while making more money.
Having well-defined results will enable you to make data-driven decisions that will empower you to scale and optimize your business faster.
Module 6 consists of the following lessons:
- Lesson #1: Metrics, Optimization, & Data-Driven Decisions
- Lesson #2: “Revenue Based Tracking” (Money In – Money Out)
- Lesson #3: Analyzing Your Primary Success Metrics
- Lesson #4: Key Metrics To Review For Creative Decisions
- Lesson #5: Understanding “Conversion Windows”
- Lesson #6: What To Do Once You’ve Got Winning Ads