Shawn Twing & Andre Chaperon – Idea To Assets

Hard-Earned Strategies and Tactics to Improve Your Audience Building.

What You’ll Learn In Idea To Assets

• Access to the original 2019 edition (when we met outside NYC for four days and created an asset for a client starting with nothing).
• More than 5.5 hours of content in the 2021 edition where André and I shared the most personal, in-depth view of our creative processes ever (after working together for 18 months).
• Frameworks, tools, techniques, and strategies for Personal Knowledge Management from both of our perspectives (which we still use today).
• Deep insights about how we reverse-engineer “ah ha” moments for our audience (and how you can do the same for yours).
• Tips, tactics, and strategies for better research, sharper thinking and more persuasive writing.

About Instructors

Andre Chaperon had one of the first info products we ever bought, which was a product that started out his journey to become one of the leaders in this industry. He and his partner, Shawn Twing join us today and in the first part of this episode, we talk a lot about their concepts of emergent marketing and the durable business model that they teach. This includes things like how to get customers and when to give value for free as opposed to when to charge.

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