Sean Ellis – Growth Master Training Course

Sean Ellis – Growth Master Training Course

Archive : Sean Ellis – Growth Master Training Course

Breakout growth requires an effective Growth Master leading the charge. This is a self-paced course taught by Sean Ellis, founder and CEO of GrowthHackers, that will teach you the fundamentals to become an effective Growth Master. He shares best practices for leading a team to execute a growth process that drives results. Sean has evolved these best practices through his roles leading growth efforts at Dropbox, LogMeIn and Eventbrite and by collaborating with effective growth leaders at other breakout success companies such as Facebook, Uber and Slack.

Sean Ellis, CEO and Founder of GrowthHackers, co-author of Hacking Growth, former growth/marketing leader at Dropbox, Eventbrite, LogMeIn and Lookout.

CERTIFICATION

At the end of the course you’ll have an opportunity to become a certified Growth Master by getting at least nine correct answers on the 10-question exam.

Class Curriculum

Section 1: Course Goals & Agenda

Start
Welcome to the Course + Course Goals and Agenda (4:32)

Section 2: Key Growth Fundamentals

Start
Introduction to Section 2 – Key Growth Fundamentals (0:43)
Start
Lecture: Growth is Cross-Functional (3:43)
Start
Lecture: Finding Your North Star Metric (5:07)
Start
Lecture: Testing Drives Growth (4:52)
Start
Lecture: Twitter’s Accelerated Testing (1:41)
Start
Lecture: Focus Testing on Specific Objectives (6:57)

Section 3: The Growth Process

Start
Introduction to Section 3 – The Growth Process (0:35)
Start
Lecture: What’s an Effective Growth Process (2:27)
Start
Lecture: The Growth Testing Process (2:21)
Start
Lecture: Analyze the Situation (1:48)
Start
Lecture: Idea Generation for Objectives (4:24)
Start
Lecture: Inputs That Drive Growth Ideas (3:49)
Start
Lecture: Prioritize in Weekly Growth Meeting (4:07)
Start
Lecture: Launch Tests (3:47)
Start
Lecture: Analyze Tests and Report Progress (3:27)
Start
Lecture: Easy Access to Testing History (1:55)
Start
Lecture: Test Analysis Leads to New Ideas (1:29)
Start
Lecture: Repeat to Achieve Objectives (1:33)

Section 4: The GrowthMaster Role

Start
Introduction to Section 4 – The GrowthMaster Role (0:23)
Start
Lecture: Qualities of a Good GrowthMaster (3:20)
Start
Lecture: The GrowthMaster Role (3:36)
Start
Lecture: GrowthMaster Daily Activities (3:20)

Section 5: The Growth Team

Start
Introduction to Section 5 – The Growth Team (0:23)
Start
Lecture: Cross Functional Growth Team (1:20)
Start
Lecture: Who Should be on the Growth Team (2:12)
Start
Lecture: Growth Team Models (2:24)

Section 6: The Growth Meeting

Start
Introduction to Section 6 – The Growth Meeting (0:52)
Start
Lecture: The Weekly Growth Meeting (1:32)
Start
Lecture: Pre-Meeting Preparation (1:40)
Start
Lecture: Characteristics of a Qualified Idea (2:23)
Start
Lecture: Weekly Nominations From Team (1:36)
Start
Lecture: Who Attends the Growth Meeting (2:00)
Start
Lecture: Maintain Sense of Urgency (2:25)
Start
Lecture: Weekly Growth Meeting Agenda (2:43)
Start
Lecture: KPI Review (2:58)
Start
Lecture: Objective Progress, Key Learnings (1:59)
Start
Lecture: Review Planned Test Launches (2:39)
Start
Lecture: Choosing Right Tests to Launch (4:14)
Start
Lecture: Growth of Idea Backlog (1:53)
Start
Lecture: Post Growth Meeting (1:05)

Section 7: Pulling it All Together & Conclusion

Start
Introduction to Section 7 – Pulling it All Together & Conclusion (0:29)
Start
Lecture: Pulling It All Together (2:27)
Start
Lecture: The Good GrowthMaster… (2:05)
Start
Conclusion (0:49)

Section 8: Resources & Certification Exam

Start
Resources
Start
Quiz: GrowthMaster Certification