Sander Stage – The SMMA Academy Plus 2024 + IPGA Course

TOO GOOD TO BE TRUE?

Let’s be entirely honest here.
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When people hear that they can start their own agency, and be making $10,000-$20,000/month within weeks or months of starting – their first reaction is often “but isn’t that too good to be true?”

We hear you, we understand your skepticism, so let us address it:

There is a very large difference between someone getting paid a monthly salary working a full-time job for a company, and someone running a business that delivers value to other businesses.

You see, the person working a full-time job is getting paid purely based on the hours he works. He may be doing spreadsheets or he may be constructing buildings. It doesn’t matter. For him x amount of hours = x amount of money.

Running a business (in this case an agency) is completely different. Your future clients are not going to care how many hours you spend on the work you do for them. All they care about are the results you’ve delivered at the end of the month. When you generate 50k a month in revenue for a business by running ads for them they won’t hesitate to pay you 5k a month for that service. It’s simply a profitable investment for them.

5 clients at that level and you’re already making 25k/month.

So no, it’s not too good to be true. It’s simple math.

What You’ll Learn In The SMMA Academy Plus 2024 + IPGA Course

Module 1 | Foundations (141 min)

In the first phase we get your foundations down. Everything you need going into the program. How to study it properly. How to apply the knowledge & the systems you receive. This phase is designed to set you up for success.

• Welcome To The Academy (11 min)
• Setting The Right Foundations (57 min)
• The Law of Progress & Results (32 min)
• Transcending Into Your New Reality (35 min)

Module 2 | Building Your Agency (79 min)

The second phase is all about construction the frame of your new business. We’ll design your agency, set up your website, choose your agency focus as well as craft your offer & pricing. Finally, we’ll solidify your understanding of the actual business model itself and why it works so well.

• The Business Model (10 min)
• Agency Tools & Systems (15 min)
• Designing Your Agency (16 min)
• Choosing Your Agency Focus (11 min)
• Pricing Your Services (27 min)

Module 3 | Finding Clients (261 min)

The third phase is one of the most important and longest phases in the program. Why? Because it focuses on one essential aspect: Getting clients. No clients = no money = no business. In phase 3 we make sure that never becomes the case for you. In this phase you’ll learn the industry’s most efficient and up-to-date methods you can utilize to start signing high paying clients from day one.

• Foundations For Getting Clients (11 min)
• The Key To Scheduling Meetings (23 min)
• Finding Clients With Google (13 min)
• Finding Clients With LinkedIn (18 min)
• Finding eCommerce Clients (24 min)
• Getting Clients With Looms (24 min)
• Getting Clients With Email (52 min)
• Getting Clients With Cold Calling (57 min)
• The Machine Behind The Scenes (26 min)
• Storing & Tracking Leads (13 min)

Module 4 | Closing Clients (61 min)

So, you’ve scheduled a bunch of meetings with potential clients that need your service. But how do you actually talk to them? How do you make sure that you don’t lose a potentially high-paying client by saying the wrong things in the meeting? In the fourth phase Sander breaks down the 4-step meeting process he has developed over hundreds of client meetings – so you can avoid making the mistakes he made in many of his first meetings and instead skip straight to successfully closing.

• Meeting Preparation (16 min)
• The Perfect Introduction (17 min)
• Presenting Your Service (15 min)
• Closing The Client (15 min)

Module 5 | FB Ads (162 min)

A high-paying client isn’t worth much if they only stay with you for a month. Therefore, the core of any successful agency is to deliver great results. In the fifth phase you obtain the industry’s highest level of knowledge within running ads. By the end of this phase your newly obtained knowledge will put you in the top 1% of ad-runners worldwide.

• Introduction To FB Advertising (14 min)
• Setting Up The FB Business Suite (16 min)
• Setting Up The FB Pixel Correctly (11 min)
• Understanding What Content Works (47 min)
• Complete Campaign Structure & Setup (22 min)
• Complete Retargeting Setup (15 min)
• Optimizing & Scaling Ads (17 min)
• Case Study | $2.000 / Month Ad Account (10 min)
• Case Study | $20.000 / Month Ad Account (10 min)

Module 6 | Agency Management (102 min)

Running an agency is fun because it gives you two things: great cashflow and lots of freedom. However, without the right management knowledge & systems you may see great cashflow, but you won’t have much freedom. That is why Sander and his team have spent 100’s of thousands of $ and many years on developing custom-made agency management systems that make every aspect of running your agency feel like a breeze. We’ll walk you through exactly how to use every one of them.

• Officially Signing Clients (15 min)
• Accepting Client Payments (24 min)
• Client Communications (15 min)
• Keeping Track of Your Funds (28 min)
• Getting to $15.000 Per Month (20 min)

YouTube Ads (145 min)

In this phase you’ll be taken from beginner to professional in YouTube Ads. By the end of the phase you’ll be equipped to deliver excellent results to clients with YT Ads, and as a result you can add this service to your portfolio and drive more agency revenue.

• Introduction To YouTube Ads (23 min)
• Account setup (27 min)
• Creative (21 min)
• Targeting (23 min)
• Launching Campaign (27 min)
• Testing, optimizing & scaling (24 min)

TikTok Ads (46 min)

In this phase you’ll be taken from beginner to expert in TikTok Ads. By the end of the phase you’ll be equipped to deliver good results to clients with TT Ads. This service gives you a complete portfolio.

• Introduction & Setup (12 min)
• Connecting The Pixel (5 min)
• Picking The Right Content & The Library (8 min)
• How To Find UGC Content Creators (5 min)
• Campaign Setup & Creation (11 min)
• Scaling Campaigns(5 min)

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