Sam Crawford – Six-figure Design Club

Learn the exact steps to scale your business to six-figures so you can live the life of entrepreneurial freedom you’ve always dreamed of.

Are you still spinning your wheels?

TRYING TO HACK YOUR BUSINESS TOGETHER WITH FREE CONTENT AND ADVICE? ANXIOUS ABOUT INVESTING IN YOUR BUSINESS BECAUSE YOU AREN’T MAKING MUCH REVENUE?

STUCK IN ANALYSIS PARALYSIS, PREVENTING YOU FROM MOVING FORWARD IN YOUR BUSINESS BECAUSE YOU HAVE NO IDEA WHAT YOU SHOULD BE DOING?

SCALE YOUR BUSINESS

A no-nonsense approach to predictably scale your Squarespace web design business.

You will learn everything that you need to scale your business to six figures, including how to manage projects, how to build an effective funnel, closing big projects and so much more.

What You’ll Learn In Six-figure Design Club

MODULE 1: HOUSEKEEPING

• How to navigate the course
  Discussing the best way to go through the course, where the highest ROI is if you are tight on time and general housekeeping for eking the absolute most from the course ahead.
• Uncomfortable truths
  You might be annoyed with some things I’m going to say but it works and I have receipts.
• Toe dippers vs deep divers
  If it’s not a heck yes it’s a heck no. You can’t expect elite level results with minimal efforts.
• Every expense you will encounter
  Highlighting every possible expense you *may* have to fork out for on your web design journey.
• Money loves speed
  The one lesson you should remember for the rest of your life.
• Quick wins for instant ROI
  A lesson in low hanging fruit and how you can generate your first $1000 almost instantly.
• You have to be willing to suck
  This is how you reach the rarefied atmosphere of $10k per month
• How to know you’re ready
  Do you have enough time (ideally 30 minutes per day) to actually action all of the value in this course?

MODULE 2: LESSONS FOR STARTERS

• How to set up your Squarespace website + FREE template
  A crash course on the easiest way to get your site live for the first time. You will also be given a bespoke template to get you online quickly and effectively.
• Setting up your business email (+ signature tips)
  How to set up a professional business email and signature to ensure you’re taken seriously.
• Beginner branding 101
  How to choose your business name, logo, domain and more.
• Best resources to become a competent designer
  Where to actually start and how to continue to improve as a Squarespace specialist.
• How to speak to an accountant
  Important questions to officially set up your business and optimise your taxes from day one.
• How to land your first paying project
  A step-by-step walkthrough of how you can land your first project as a complete beginner.

MODULE 3: BECOMING THE 100K SQUARESPACE DESIGNER

• Selling Squarespace
  How to sell Squarespace as a platform to clients who are on the fence.
• The big money is in low-code
  Why (and where) you should learn a little bit of code and how it will uncap your earning potential.
• Your reputation precedes you
  How to build a stellar reputation and why it’s so vital to continued growth.
• Non-negotiable daily time blocks
  How to structure your day for optimal productivity even if you have a busy schedule.
• Nailing every Zoom call
  Becoming comfortable on camera and how to conduct a meeting effectively.
• Saying no like a professional
  How to say no properly and why that can actually earn you more money.

MODULE 4: SETTING YOUR FOUNDATIONS

• Setting your website up correctly
  Often neglected, but integral for client confidence. How to optimise your own website.
• A portfolio that works
  How to correctly set up the most important page on your site for conversions.
• Build your communication eco-system
  Why your comms need to be consistent across every channel and how to actually do it.
• Identifying your exact offer
  Most people don’t really know what they do which means they bend to the will of their client and things get messy. This will give you the clarity you need.
• How to build and manage your funnel
  Client flow is key. This is the exact method I use to build and manage a funnel that sees dozens of leads come through every week.
• Onboarding a client correctly
  You need to start on the right foot. Onboarding correctly will make your life 10x easier whilst putting your client at ease.
• Acquiring testimonials
  Feedback and testimonials are essential to any growing business. This is how to best acquire good ones.

MODULE 5: BRAND BUILDING

• What goes into a personal brand?
  The building blocks of creating your own online presence step by step.
• You need to live who you say you are
  Becoming the person you portray online and why this an essential step to convincing clients (and yourself) of your authority.
• YouTube + Blog post cheat code
  How to repurpose content like a boss to kip cover more inbound channels.
• YouTube Masterclass
  How I record + edit my videos, how to design easy thumbnails, how to set up your channel properly and how to upload your videos consistently.
• How to use Linkedin properly
  Step-by-step guide to becoming a Squarespace LinkedIn master and position yourself as an expert in the field.
• Building goodwill strategically
  The art of giving without asking and how this will benefit you forever.
• Overcoming self-sabotage
  How to deal with low confidence and imposter syndrome to break through your self-imposed glass ceiling.

MODULE 6: FINDING AND CLOSING CLIENTS

• Why you’re selling the future
  Convincing people of your vision and selling them on the finished product.
• How to send a winning proposal
  The final hurdle when it comes to winning a client is an ironclad proposal. Here is my exact template.
• Everywhere I source my clients
  Every single avenue that I acquire clients through. This is a deep dive into my ‘staging’ theory and how to get inside a prospect’s brain.
• Acquiring better, higher paying clients
  How to find clients that are more patient, have more budget and are less stressful to work with. Believe it or not, this can be any client if you know the right steps.
• Every pitching template I use
  This seminar walks you through every single template I use to pitch across all platforms. The response rate for these is above 75%.
• Inbound lead mastery
  How to set up your inbound lead strategy to attract at least 3 new clients every month on autopilot.
• Adopting the ‘old business’ mindset
  A walkthrough of the forgotten art of ‘experience nurturing’ and how to deliver the 10-star service that guarantees lifelong referrals.

MODULE 7: SERVICE DELIVERY

• A start, middle and end
  How to structure your entire project sequence from start to finish.
• Client stacking (a proprietary method)
  A seminar explaining the method that allows me to take on 15 new clients every month whilst being a company of one.
• How I manage projects
  The exact systems to make sure your time is managed well, your clients stay informed and your projects are always ahead of schedule.
• My website starter kit for every project
  The exact template I start every website build with. This is a website that is loaded with all the universal code I reuse across most sites which saves dozens of hours per month in development time.
• The ultimate website perfection checklist
  With this checklist, you’ll be able to confidently hand off your site to clients every time. Perfection is simple when you follow these steps.

MODULE 8: STREAMLINING CLIENT FEEDBACK

• Setting expectations and boundaries
  How to communicate deliverables and set the tone for your project correctly so that you and your client have the best experience possible.
• How and why to use Loom
  One of the biggest secrets to my success. How using Loom properly can shrink your website turnaround time exponentially.
• The secret free feedback software
  Learn all about the one free software I use to fast track client feedback and churn out iterations within 24 hours.
• Setting client calls up properly
  How to schedule calls and how to lead them in a way that makes the client feel in control.

MODULE 9: GETTING PAID

• Your rates aren’t high enough
  A lesson in why your rates are drastically too low and a simple way to raise them consistently without feeling anxious.
• The build up to finishing a project
  How to structure the final stages of a project to ensure a smooth handover.
• Frictionless invoicing
  The best way to do business globally and get paid with zero issues.
• How to off-board correctly
  Making sure the client has all the correct tools to take ownership of their site whilst being 110% happy with their overall experience.

MODULE 10: AVENUES OF INCOME

• Your bread and butter
  Deciding on what your main artery of income is and doubling down.
• Quality + Quantity + Momentum = Success
  You can have both. When paired with momentum we see the snow ball effect. This seminar teaches you how to bring it all together.
• Can you downsize to fit in more?
  A lesson in macro thinking and micro actions. There is huge money to be made in smaller tweaks at advanced rates. This is your framework to do it properly.
• A free $500+ per month
  How Squarespace gives you $500+ for free every month for just doing your job.
• The art of the flexible retainer
  Rigid retainers and Squarespace just don’t go together. Here is an alternative to land upfront lump sums.
• How to sell spades
  A lesson in providing value to your peers and extrapolating the DNA of this course to create your own product.

MODULE 11: WHERE TO PRACTICE FOR FREE

• Where to practice for free
  Your best resources to continually improve your natural design flair.
• Reverse engineering other people’s work
  How to learn from other designers and pick apart code like a pro.
• The ultimate SEO masterclass
  A guest seminar by one of the leading Squarespace SEO experts and owner of the world’s only Squarespace SEO plugin – Henry Purchase.
• Staying on top of updates and trends
  How to keep your ear to the ground like a pro so you don’t get left behind, instead becoming a thought leader.
• The art of iteration
  How to decipher what is good and what is bad advice. And how to actually process it with speed and efficiency.

MODULE 12: SCALING YOUR BUSINESS

• Every investment I’ve made to scale
  A breakdown of every single thing I have invested in to advance my Squarespace career.
• The network effect
  How to build a network that brings you leads on tap.
• Your 10x avenues
  An explanation of all the ways you can bring your high-converting lead channels together to form one unbeatable ecosystem.
• Stop niching
  Squarespace IS the niche. This seminar explains why niching down further is simply pigeonholing and how to combat it.
• A case for the company of one
  Is the juice really worth the squeeze? A dive into the true potential of staying solo (+ bonus tips)
• Local is the enemy
  Escaping the locality mindset and unlocking the true global potential of the online world.
• Hiring contractors
  How to hire correctly to ensure minimal stress and maximum upside.

MODULE 13: YOUR SUMMARIZED ACTION PLAN

• Exactly what you need to do for the next 90 days
  These are the things you need to do every day for the next quarter to ensure maximum success.
• The exact tools you need
  Every single tool you need to support your progress.
• Your roadmap for the next 12 months
  Do these things consistently for the next year to make an income increase inevitable.
• The minimum effective dose
  Low on time? Do these simple things for maximum ROI in a confined timeframe.

About Sam Crawford

I know how it feels to spin your wheels in your Squarespace web design business, trying to piece together a business strategy from the free content and advice you’ve been overindulging on and not getting anywhere.

That’s why I created the Six-figure Design Club where I share the exact process I’ve refined over the last 4 years to predictably scale my business to six figures and beyond.

By following this no-nonsense, step-by-step program, you can do the same.

Don’t waste any more time floundering around in your business. Time = money, so sign up now and join a community of successful Squarespace web designers and become one yourself!

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