Robbie Richards – The SEO Playbook

Over the last 8+ years, I’ve built and executed successful search marketing campaigns for a wide range of companies, from small local businesses all the way up to larger well-funded brands.

In the beginning, it was smooth sailing. A one-man show (me), with a handful of clients. But, as my agency began to bring on more clients and the team grew, things changed….

We didn’t have structured processes around any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some tools, pop open a couple spreadsheets…and stare at the screen.

“Where do I start?” and “What do I do next?”…

Those were two common questions both in the office, and at home while working on personal website projects. Whether it was performing a technical content audit, or building out a structured keyword map for a large client. The result was a TON of wasted time spinning our wheels, instead of getting shit done.

So, I started building out a library of the repeatable processes I first used to grow my blog from zero to a multi six-figure business, and then generate bottom line results for clients across dozens of different industries, from property management and marine electronics to B2B SaaS and defamation law.

The result is “The SEO Playbook“. One of the most in-depth search marketing training courses on the planet.

This is not a beginners level course on theory, but a series of repeatable systems you can use to build marketable skill sets, train and make employees billable faster, and/or implement immediately to grow your business.

You’ll Also Get Lifetime Access to a Growing Library of Playbooks…

Each Playbook covers a specific SEO process that can be sold as a service or used to train team members. Just log in, click play and follow along step-by-step with the supporting templates and process docs.

The Content Audit Playbook

A repeatable process for performing technical content audits that consistently drive short and long term organic traffic/conversion growth. You’ll learn how to:

• Set Audit Goals & Assess Penalty Risks
• Collect Your “Indexable” Content
• Map Page-Level Data Points (at Scale)
• Assign Action Items & Strategies
• Find (and Fill) Content Gaps
• Build Audit Reports & Prioritize Projects

The Keyword Research Playbook

A repeatable process to find, prioritize and qualify high-value keywords, before mapping them to a site’s information architecture. You’ll learn how to:

• Build & Prioritize Keyword Sets
• Perform Deep Keyword Qualification
• Assign Intent & Plan URL Structures
• Build Keyword Maps
• Scale Content Creation (With “Pipelines”)
• Track Rankings & KPIs

The Quick Wins Playbook

A repeatable data-driven process to find and filter “quick-win” keyword opportunities for sites of any size. You’ll also learn a series of actionable relaunch strategies that consistently increase organic traffic and conversions within 60-90 days.

• Extract Existing Keyword Data
• Align Process & Site Monetization Models
• Qualify Opportunities With SERP Data
• Build Data-Driven Content Briefs
• Master Content Relaunch Strategies
• Measure Campaign Performance