Mina Elias – Fundamentals of Amazon PPC Sponsored Products

PPC University is the ultimate step-by-step plan of action for Amazon PPC Mastery.

This course starts from the ground up and provides you with easy actionable steps to take your product, brand or agency to the moon.

Every experienced Amazon Seller knows that Amazon FBA is a cash-flow intensive business. Meaning manufacturing, shipping, and tools all squeeze our profits.

The last thing we need is just another bill… but what if I told you there was a machine where you can put money in, and ALWAYS get more money out.

PPC University shows you exactly how you can create that machine, how to keep it well oiled, and how to optimize and automate.

What You’ll Learn In Fundamentals of Amazon PPC Sponsored Products

This section includes a full set of pre-recorded videos, which is a comprehensive set of Amazon Sponsored Products Advertising training videos. Going through this list will significantly improve your chances of success, and help you take full advantages of the course. Furthermore, these videos will always be available, and will serve as solid fundamentals you can always refer back to.

• START HERE
• Campaign Manager Overview
• General Strategy
• Creating a Campaign
• Campaign Nomenclature
• Auto Campaigns
• Campaign Bidding Strategies
• Broad Campaign
• Phrase Campaigns
• Exact Campaigns
• Product Targeting Campaigs (PAT).
• Product Targeting Based on Competitors
• Product Targeting Based on Who is Targeting Us
• Product Targeting Based on Auto
• Product Targeting Based on Category
• Product Targeting Based on Adjacent Categories
• Product Targeting Based on Amazon Suggestions
• Calculating ACoS
• Bulk Sheets Explained
• Bulk Sheets Optimization
• Main Sales Drivers
• Bulk Sheet Optimization Parameters
• Negative Keywords
• Search Term Reports
• Placement Reports
• PPC for Launch
• Helium 10 Keyword Research
• Brand Campaigns
• Using PPC to Rank
• Using PPC to Upsell
• How to Handle Bleeders
• Why You Should Continously Launch New Campaigns
• Refreshing Bids Everytime Listing is Optimized
• Continuous Improvement
• Calculating Total ACoS
• Tracking Sessions and Unit Session Percentage
• How Buyer Psychology affects PPC
• Formula For Deduplicating Keywords from Search Term Reports
• How to Calculate ACoS
• How to Calculate ACoS
• PPC Launch

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