Melissa Yeager – Balanced Branding

Balanced Branding is a comprehensive look at the strategy and systems behind my branding process, which empower me to claim the title of branding expert and deliver an incredible client experience — all while working less and making more.

• Bye bye, revisions
  Hello, Dream Clients
  Attract amazing clients who trust you, are excited to invest in your expertise, and can’t wait to continue working together.
• It’s about time
  Save Time & Deliver Even More Value
  Streamline your workflow and better serve your clients while making more time for the things in life that matter most to you.
• You’re worth it
  Raise Your Prices
  Find the confidence to step into your worth, so you can work less while delivering branding magic for clients you adore.

This is not a design how-to course. If you want to learn how to design logos or choose typefaces, this is not the course for you. Balanced Branding is for seasoned logo and brand designers ready to take their services to the next level.

What You’ll Learn In Balanced Branding

• Positioning
  I’ll guide you through positioning yourself as a branding expert, pricing your work, and streamlining your inquiry process to weed out any nightmare clients while attracting more of the dreamy ones.
• Onboarding
  We’ll walk through responding to an aligned inquiry, your first meeting and proposal, and how I manage my projects, invoicing, and schedule to keep my clients and I on track throughout the process.
• Discovery
  This is where we gather the information we need through my comprehensive questionnaire and kickoff call, then distill all of it down to a focused strategy that will guide the rest of our branding work together.
• Branding
  We’ll focus on curating your brand identity proofs based on the strategy, presenting one design concept, gathering client feedback, working through refinements together, and some brand collateral tips too.
• Delivery
  We’ll wrap up by streamlining how we export and organize final files, channeling the essentials into my client-friendly guidelines template, and strategically overdelivering while encouraging new work.

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