Mark Ritson – Mini MBA in Marketing

Training in marketing makes you better at marketing

Become the best marketer you can be.The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.

Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.

Course features

The skills you need to stand out.

10 on-demand lessons covering core modules

What will you learn in Mini MBA in Marketing?

Module 1: Market Orientation

• customer focus / business culture / predictive marketing
• Module length: 45 mins

Module 2: Market Research

• research design / qualitative methods / quantitative methods / backwards market research
• Module length: 40 mins

Module 3: Segmentation

• market mapping /demographics / firmographics / behavioural
• Module length: 47 mins

Module 4: Targeting

• strategic decisions / mass marketing / target segment portraits / targeting criteria
• Module length: 41 mins

Module 5: Positioning

• brand position / articulation / disruptive execution / perceptual maps
• Module length: 53 mins

Module 6: Objectives

• Purchase funnel / The right objectives / Strategic decision making
• Module length: 44 mins

Module 7: Product

• product creation /product assessment / NPS scores
• Module length: 53 mins

Module 8: Price

• Price settings / Using quantitative models to set a price / Discounting and price wars
• Module length: 42 mins

Module 9: Integrated Marketing Communications

• The S curve / Profitability matrix / Price setting / Elasticity
• Module length: 45 mins

Module 10: Distribution

• Omnichannel / Direct vs indirect channel models / D2C sector
• Module length: 50 mins

Readmore about: Mark Ritson

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to TheDLCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your TheDLCourse account then going to Downloads Page.