Lou Bortone – Master Video Marketing for Your Business

Bring your business to life.

Video can bring your business to life. When you produce a video to market your business, you can connect more deeply with your audience. Join video marketing expert Lou Bortone for a course that will cover everything you need to know about using video to grow your business.

In this course, you’ll learn the basics of easy, seamless video production, and how to create video that’s reflects your brand and resonates with your audience without requiring advanced gear. You’ll also learn the most effective ways to distribute and share videos online and how to convert views into customers and fans.

Join us for a comprehensive workshop on marketing your business by creating video that is compelling, distinctive, and profitable.

What You’ll Learn In Master Video Marketing for Your Business

Day 1

• The Possibilities and Setting Goals
• Your Video Vision
• Getting the Audience Invested
• Off-Camera Video Tools – Part 1
• Off-Camera Video Tools – Part 2
• Trust & Credibility
• Engaging with Google Hangout
• Google Hangouts Q&A
• Camera Performance with Michael Port – Part 1
• Camera Performance with Michael Port – Part 2

Day 2

• Let’s Make Videos!
• On Camera: First Impression Videos – Part 1
• On Camera: First Impression Videos – Part 2
• Video Editing: How to Make It Easy
• Editing with WeVideo
• Editing with Intro Designer
• Getting Your Video on the Web
• YouTube Tips & Other Platforms
• Mobile Tools for Video
• Power of iPad with Mike Stewart
• iPad Video Training with Mike Stewart

Day 3

• Video: Marketing vs Branding
• Creating Online Brand Identity
• YouTube Channel Critique
• Creating Content that Will Make Money
• Next Level Webinars with Omar Zenhom
• Video Monetization
• Video Product Launch Formula
• Video Visibility Strategies
• Repurposing Content for Video

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