Liana Ling – Bullet Proof Meta (Facebook) Ads

This course will teach you how to create and optimize Meta (Facebook) Ads for your agency or clients. You will learn the fundamentals of Meta’s advertising platform, including how to create a campaign, set up targeting, and design ad creative that resonates with your audience.

We will cover best practices for ad copywriting, image selection, and A/B testing to ensure that your ads are effective and drive the desired results. You will also learn how to measure the success of your campaigns using Meta’s analytics tools and make data-driven decisions to optimize your ad spend.

By the end of the course, you will have the skills and knowledge needed to effectively advertise on Meta and reach your marketing goals.

What You’ll Learn In Bullet Proof Meta (Facebook) Ads?

Section 1

• Section 1-1: Getting Started
• Section 1-2: Access Facebook Business Manager and Ad Account
• Section 1-3: Installing the Facebook Pixel
• Section 1-4: Creating Your Conversion Events
• Section 1-5: iOS 14 Impact – Verifying Domain and Other Tech Issues
• Section 1-6: Your Starter Audience Pack

Section 2

• Section 2-1: Planning Your Campaign
• Section 2-2: Budget
• Section 2-3: Targeting
• Section 2-4: Audience Research

Section 3

• Section 3-1: Copywriting
• Section 3-2: Creatives
• Section 3-3: Compliance

Optimization and Testing

• Optimization
• Testing Framework

Facebook Ads Walkthroughs

• Bulletproof Facebook Ads Walkthrough: Brand Awareness
• Bulletproof Facebook Ads Walkthrough: Story Ads
• Bulletproof Facebook Ads Walkthrough: Book Funnel

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