Jon Loomer – Facebook Ads And iOS 14

A detailed training to help you adjust to drastic changes impacting optimization, targeting, and reporting.

What You’ll Learn In Facebook Ads And iOS 14

This is a detailed, step-by-step video series that helps you understand the following (and more):

• What the iOS 14 prompt is
• The impact on targeting, optimization, and reporting
• Your new 8 optimization events limitation
• Aggregated Event Management
• Value Optimization configuration

Primary training takeaways:

• The iOS 14 Prompt
  How it works, how it impacts data, and what Facebook is doing about it.
• The Impact to Advertising
  How optimization, targeting, reporting, and even effectiveness are bound to change.
• What to Do Now
  The specific steps that you can take to make sure that you are best prepared for this update.

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