Ian Stanley – How to Get Out of the Gmail Promo Tab + OTO

Salepage: Ian Stanley – How to Get Out of the Gmail Promo Tab + OTO

This shows you how to tell if your emails are ending up in the Promo Tab and how to get them into the Primary Tab.

How To Get Out Of The Dreaded Gmail Promo Tab (And Boost Open Rates And Deliverability At The Same Time.)

What actually happens when you go to the Gmail Promo Tab?

Long story short: It kills your open rates, click throughs, and sales. On top of all that it slowly degrades your list reputation and deliverability.

Long story medium: Here’s a story of what happens…

I already had stats from other people (which I’ll tell you about in a minute). But I wanted to do a little test with my list so I did it last week.

My normal email open rate is around 20% to 25% when I’m sending my full list.

I decided to get one sent to the Promo Tab (since I know how to control it).

Results?

14% open rate. That’s 6% to 10% lower than normal.

What’s even crazier about that is this was an email I had sent before. It was a proven and tested subject line with a high open rate and clickthrough. So it wasn’t just some garbage subject line or email. It was legit. (It was “When the porcelain hits my bum” in case you were curious.)

But it gets worse…

My normal clickthrough rate is anywhere from 2% to 5%. CTR on this email was only 1%.

So let’s do some (fun) math to see what it actually means for your business (and wallet) when you go to the Promo Tab.

Let’s say you make $1,000 per email (just for a nice round number) and your list is 10,000 people.

20% open rate = 2,000 opens.

2% CTR = 200 clicks

You make $1,000. $5 EPC (earnings per click).

Now let’s say you go to the Promo Tab.

14% open rate = 1,400 opens.

1% CTR = 100 clicks.

Let’s be generous and say you still get a $5 EPC. But now you only make $500.

And you damage your deliverability with your low open rate.

So overall you lose $500 AND negatively affect your deliverability.

That’s just from ONE email.

Now imagine compounding that effect over the course of a month. Even if you only go to the Promo Tab 10 or 15 times a month you’d be losing over $5,000 a month (in the situation above) just from going to the Promo Tab.

For those of you with a bigger list it’s MUCH worse. No way to sugar coat it. You’re losing a whole bunch of money.

Here’s the Worst Part About Everything I’m Telling You…

The stats above are BEST case scenario. A 6% to 10% drop in open rate isn’t that bad compared to what most people tell me happens to them when they end up in the Promo Tab.

These people aren’t just random little list owners. These are 7 and 8 figure business owners who know a LOT about email. These are the people who pay to come to my $10,000 Email Copy and Deliverability Workshop to learn how to make more money from their list through better copy and deliverability. (Duh it’s in the name of the workshop.)

One of the guys at the last workshop (who manages dozens of lists) said the best case scenario on some of their lists is a 10% drop in open rates. Their main list is almost a million people. That means whenever they go to Promo Tab it’s costing them thousands to tens of thousands of dollars each time.

For some of their other lists they consider the Promo Tab to be a glorified spam box because their opens drop from 20% to 1% or 2%. That’s not a typo. That’s brutal.

They Lose Thousands to Tens of Thousands of Dollars Each Time They End up in the Promo Tab.

Here’s the bottom line…

Best case scenario: Landing in The Promo Tab is costing you money. (Hundreds or thousands per email.)

Worst case scenario: Landing in the Promo Tab is costing you a LOT of money. (Hundreds, thousands, or tens of thousands per email.)

But that’s not the worst part. (I’m really dialing up the fear here huh? Yup. Cuz it’s a serious problem.)

If you keep going to the Promo Tab you’re hurting your domain reputation. Over time your opens and clicks are gonna gradually decline….until one day…you’re not inboxing at all…almost everything is going to spam.

It’s a slippery slope. The more you go to the Promo Tab, the more likely you’ll end up in spam more and more often.

Those are terrible situations that I really hope don’t happen to you. Cuz the reality is your email revenue drops close to zero in those situations.

I’ve had friends go from $200k/mo with a list to $5k/mo from the same list almost overnight. It’s dark days for those folks.

Not only does the list stop generating revenue but they typically have to stop buying traffic till they fix the problem too. It’s a rough situation. But it’s something you can avoid if you manage your list properly.

Proper List Management and High Deliverability Starts with  Getting Out of the Dreaded Promo Tab.

That’s what we can help you do.

See, the Promo Tab is primarily based on a certain C word. (I can’t give it away until you get the product. You’ll understand why once you buy.)

This C word can be a real B word. That’s why we’ve put together a Google Doc where we’re crowdsourcing a big time shortcut for everyone who buys this product.

I can’t give away the details right now because it would give away a big part of the solution. But I can tell you that it’ll probably save you hours each week getting out of the Promo Tab. I’m guessing your time is quite valuable since you’re on this page. So you may as well get this shortcut.

In all transparency I have a secret motive with this crowdsourced Google Doc…to save me time as well. As you’ll see once you get the product, it’s not hard to get out of the Promo Tab. But sometimes it can be a little tedious and frustrating. (Wish I could tell you otherwise but that’s the reality.)

This Google Doc is designed to get rid of a lot of the frustration and time cost you may otherwise suffer from.

Also, every list and niche is different. That’s why we’ve grouped the Google Doc into niche specific categories.

What gets an email sent to the Promo Tab for my industry may be different from yours. It’s important to see what’s working in each of the big industries.

Ok so how do you actually learn how to get out of the Promo Tab?

Andrew Clark and I put together a product called “How to Get Out Of The Promo Tab.” Pretty creative, I know.

I wanna be really clear about this product. It’s NOT fancy. It doesn’t have a bunch of modules or fancy shit. In fact, you can go through the whole product in about 15 minutes. That means you’re only 15 minutes away from avoiding the Promo Tab forever.

Here’s what you’ll learn:

• The 2 emails you need to send before you mail your list.
• ​The 2 accounts you MUST have set up for tests. (Treat these wrong and you’ll mess everything up.)
• ​The easy way to get out of the Promo Tab.
• ​The harder (but 99% guaranteed) way to get out of the Promo Tab.

My $10,000 (at least) Promo Tab Welcome Email Mistake.

Honestly, I’d buy this product in a heartbeat if I was on the other side of the keyboard. The only reason I learned this whole method is because Andrew taught it to me.

This is a slightly embarrassing admission but I didn’t even really realize how big of an issue The Promo Tab was. I had removed the Primary, Social, and Promo Tabs from my personal email years ago.

So I had no idea how often I was going to the Promo Tab before Andrew taught me his method.

In fact, the first email in my autoresponder that I was running cold traffic to was going to the Promo Tab. I had no idea. My welcome email was only getting a 53% open rate when it normally gets around 70% to 83%. Once I finally caught this mistake it made a huge difference. I went through the steps and was out of the Promo Tab in about 4 minutes.

Unfortunately that one mistake cost me over $10k because those new opt ins never opened an email and I ended up having to cut those contacts forever. If your first email in an autoresponder is going to the Promo Tab it can destroy that relationship forever.

If there’s one email that’s important than all the rest, it’s the welcome email. If that’s going to the Promo Tab it’s unlikely your new subscribers will find it…
One final note before I get to the cost (investment) of the product itself.

If you currently have test (or seed) accounts set up, you may have them set up wrong. You need two separate accounts and you need to treat them differently. Using your personal email as a seed account is not an accurate way to test.

What Makes Ian Stanley and Andrew Clark Qualified to Teach This?

Andrew sends over 2 billion (with a B) emails a year through his company’s lists. They manage over 60 different lists and send over 100 different emails every single day. They do this in some of the most difficult deliverability niches online like credit, debt, health, and more. He’s the guy that deliverability experts go to when they don’t know how to do something.

He also (in Ian’s opinion) has an incredible gift for making the complexity of deliverability seem simple and easy to understand. I (Ian) had attended (super) expensive deliverability training in the past but left feeling like I still didn’t really get it. There were too many moving parts.

It wasn’t until Andrew taught me his methods that it finally all made sense to me.

On top of all that, Andrew is brand agnostic. His company uses multiple different Email Service Providers (ESPs). Sometimes they use dedicated IPs. Sometimes they use Shared IPs. It all depends on the list. So you know his methods work for everyone, not just people using specific ESPs.

Ian Stanley has sold over $100,000,000 worth of products online. A lot of that came from email. He typically charges $25k upfront plus $60-80K on the backend just to consult on one funnel or autoresponder.

He’s managed lists anywhere from a few thousand subscribers to over a million subscribers. He’s done it in many different niches from survival, credit, health, and water filtration to how to make money online. He makes more money per subscriber that just about anyone online. He’s considered one of the best email copywriters in the world.

But ironically he was never very knowledgable about deliverability. It wasn’t until he met Andrew that he became an expert in deliverability. (Although nowhere near as good as Andrew.)

So I think it’s fair to say that we’re qualified to teach about the more advanced topics of email marketing 😉

Here Are Some of the Real Results Real People (And You May Know Some of Them) Are Seeing From This Training

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