Gina Perrelli – Mastering Email Marketing & SMS

Salepage: Gina Perrelli – Mastering Email Marketing & SMS

Description of Mastering Email Marketing & SMS

This nearly 2-hour course covers everything an advertiser needs to know about email and SMS marketing in order to excel at customer retention through owned marketing channels. This course will take you from a basic email and SMS marketer to an Elite specialist at customer retention.

The experts at Lunar Solar Group partnered with Foxwell Digital to cover email and SMS optimization, testing, flow automation, reporting (& baseline metrics), lead generation/sign-ups, and more. This course truly is your one-stop-shop for mastering email marketing and SMS.

You might already know to have welcome, abandoned cart, and post-purchase flows, but do you know how to optimize them? This course covers how the Lunar Solar team pulls reporting and implements various A/B tests to ensure every campaign and flow is taken to the next level.

Meet Lunar Solar Group

• LSG is a digital growth consultancy focused on building and optimizing everything from e-commerce strategy, media buying, web development, and CRM.
• LSG is one of Klaviyo’s Elite Partners. Elite is the highest status you can achieve and only 5 other agencies in the world have achieved this status.
• LSG has been scaling client’s accounts since 2018 and never sacrificing quality. While producing best-in-class creative, LSG has been able to maintain healthy sending reputations, over 20% open rates, and
• 20%+ of monthly store revenue on 90%+ of their accounts month over month.

What will you learn in Mastering Email Marketing & SMS?

Email

• Optimizing your email marketing
• How to pull data
• A/B testing with email marketing
• Email campaigns: Where to start, how to organize them, optimize them, and more
• Analyzing email open rate
• Analyzing click rate
• Analyzing opt-out rate
• Analyzing conversion rate
• Email automation and flows
• Email sign-up forms

SMS

• Types of SMS marketing
• SMS voice
• Growing your SMS list
• Getting started with SMS
• Managing SMS responses
• SMS optimization

Putting it all together

• Subscription marketing in relation to email and SMS
• Understanding all customer communication channels
• Lists and segementing
• Tech recommendations
• Customer review integrations
• Customer rewards integrations
• Customer referral integrations

Contents

• Introduction to Mastering Email Marketing and SMS2 mins
• Section 1: Pulling the Right Data, A/B Testing and Campaigns
• Section 2: Automation and Sign-up Forms
• Section 3: SMS Best Practices and How to Grow Your SMS List
• Section 4: Subscriptions and the 3 “R”s to Growing Your Lists

Readmore about: Gina Perrelli

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to TheDLCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your TheDLCourse account then going to Downloads Page.