Chris Do (thefutur.com) – Pocket Full of Do

Pocket Full of Do encapsulates over two decades of reflections and observations on entrepreneurship, creativity, philosophy, and more. You’ll get a retrospective glimpse into the life of a creative business owner, and the lessons learned along the way.

This book offers bite-sized lessons packed with business strategies and paradigm-shifting concepts. From marketing to mindset and everything in between, Chris shares all that he’s learned on subjects

What You’ll Learn In Pocket Full of Do?

Relationships

• Personal, professional, and especially the one you have with yourself. Every interaction, however big or small, plays a role in where you are today.

Creativity

• Creativity isn’t something that “just happens.” You’ll see that your creativity is constant, even on those days you feel it the least.

Beliefs

• What do you believe to be true for you? Your beliefs shape your world and how you show up. This chapter will help you confront any limiting beliefs you may have, and encourage you to push past them.

Pricing

• You can carve out a successful career as a creative. And knowing how to price your work the right way is an integral piece to make it happen. You’ll learn the difference between cost, price, and value, and how to sell your creative services.

Sales & Negotiation

• Understandably, negotiating with clients is tough. Scary, even. But what doesn’t challenge you, doesn’t change you. With the sales and negotiation tactics laid out in this book, you’ll see how you can set yourself apart from other creatives.

Marketing

• What story are you sharing with others? And how does your story impact your audience? You’ll discover why marketing is vital for every creative to get their work noticed and get known.

Mindset

• Your mindset affects everything you think, say, and do. What you think, you become. And when you believe in yourself, others will, too. This book will show you how to reframe your mindset to accomplish what you really want.

About Chris Do

I always knew I wanted to start a company. But as a natural-born creative, there was so much about the business I had to learn.

That meant trial and error, working with mentors and coaches, and learning (and failing) on the job. I went from an introvert to a confident businessman. I became CEO of not one, but two creative companies. I experienced highs and lows, wins and losses, and awards and failures over the past 25 years, and I’ve condensed every epiphany into this very book.

I want you to grab Pocket Full of Do when you need a reminder that not every roadblock is permanent. Not every failure is a signal to stop. There’s a lesson in every opportunity, and each one will take you so much further. This book is something I wish I had when I needed guidance. It’s my hope that with each anecdote, you remind yourself of what’s possible.

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