Charm Offensive – Charming Copy Crash Course

The Original Drunk Cold Email

Subject: Apologies in advance

Greetings Joe,

You’ve never heard of me. (Hi, I’m Jon!) I got your details from a list. But hey, at least you’re list-worthy, that’s gotta be worth something, right?

Ok. Let’s get down to brass tacks. I’m writing to you from the office of Render

Positive, a highly creative marketing agency I run with my brother Gary, and a team of 20 people far more talented than me.

For over five years, we’ve run our own amazing agency. It’s a wonderful feeling knowing we are not ripping clients off – and we are doing the best work of our lives.

We’re looking to win clients over to our side and away from those evil (ok, maybe not evil… but not as good) other agencies.

If you let me have a chat with you about your digital marketing needs, I will take you for coffee/lunch/tequila shots and promise to be somewhat entertaining. If you’re lucky, I may even wear a top hat. First off, I’d love to give you some ideas you’re free to steal.

I have attached a picture of a ferret that has been dressed up. According to the Internet, his name is Colin. I trust this will charm you into submission.

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