Category Pirates – Strategy Therapy

Claim your niche with a category-of-one business strategy.

Strategy Therapy is a self-paced course that helps entrepreneurs create a business strategy fast — and without any complicated BS.

But unlike traditional strategy planning, you’ll honestly assess your company to see what makes it different. You’ll get detailed feedback and attend live workshops to evaluate your company through a category lens. And you’ll leave with a one-page strategy to drive your category forward.

Strategy doesn’t have to be complicated. Simplify it, and start owning your category.

What You’ll Learn In Strategy Therapy

• 33+ lessons to help you create a simple, powerful strategy
  Develop a strategic plan in one week with step-by-step guidance. No need to sift through endless free content – it’s all here in one place.
• 8 AI prompts to help you be brutally honest about your business
  Get immediate insights into your strategy’s weaknesses and strengths. Hear feedback you won’t get from your team, friends, or investors.
• 1-Page Strategy Narrative Template
  Quickly create a clear strategy one-pager that aligns your team. No need to start from scratch.
• Monthly 60-minute live workshops to get feedback
  Continuously improve your strategy with live workshops, where you’ll get coaching from the Category Pirates and listen in on the feedback we give to others. This is the only way to access the knowledge we’ve gained from decades of strategy experience that’s produced billions in revenue for businesses, beyond a 5-figure coaching call or a 7-figure advisor investment (only available in Strategy Therapy).
• 13+ strategy case studies from past students
  Avoid common mistakes by seeing feedback from past students. Get insights you can implement in your own one-page strategy.
• Lifetime updates & access
  You’ll always have access to the most current Strategy Therapy training and tools. No need to pay for future updates.
• BONUS: Free eBook copies of The Annual Strategy Planning Trap and Competition Derangement Syndrome by Category Pirates
  Avoid common strategy planning pitfalls, break free from a competition mindset, and learn the fundamentals of Category Design ($35.99 value)
• BONUS: 1 free month of the Category Pirates newsletter (79+ mini-books)
  Reject the premise of traditional business and start thinking “different” with a top 10 paid business Substack newsletter focused on category design insights and ideas. Dive into category design principles and stories of real-life Category Kings, without extra cost ($20 value)

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