Bretty Curry – Smart Google Traffic

Unlock the world’s largest traffic source with Google & YouTube ads.

Use the incredible power and reach of Google to grow any ecommerce business with:

• Omni-channel ad campaigns that span 97% of the internet
• YouTube ad formulas our students used to scale to 70 million views
• A diversified traffic strategy that protects your brand

Thinking of experimenting with Google Ads? Wondering if Google ads are worth the money?

The average Facebook user spends 30–40 minutes a day on the social platform — but that same person spends an average of 155 minutes every day surfing the web or scrolling through other social websites.

So while Facebook is our primary advertising channel, and the one we recommend media buyers start with the most…

As your business grows, you want to scale across all of the places your customers spend their time.

To do this, you need to start thinking about an omni-channel traffic strategy.

Grow any ecommerce business with incredible power and reach of Google Ads. You’ll learn how to create omni-channel ad campaigns for Google Search, Display Network, Google Search, Shopping and YouTube.

• Master the Google Display Network
  with Brett Curry, the CEO and Founder of a top Google ad agency.
• Google Search Ads
  Strengthen any ads strategy with Google Search to create powerful retargeting campaigns and increase visibility.
• Google Shopping Ads
  Build high-ROI Google Shopping funnels and product feeds to generate easy sales for ecommerce brands.
• YouTube Video Ads
  This course includes a 6-hour YouTube Masterclass packed with creative templates and campaign blueprints to unlock YouTube for any business.
• Diversify any traffic system
  and become one of the few full-stack media buyers in the game who can scale ad campaigns beyond Facebook to Google and YouTube!

Smart Google Traffic includes 11 training modules with over 75 easy-to-follow tutorial videos and a YouTube Masterclass taught by Google Premier Partner Brett Curry.

In this on-demand Smart Course, you’ll learn how to build a diversified traffic system for any ecommerce business using Google Search, Display Network, Shopping, and YouTube ads.

What You’ll Learn In Smart Google Traffic?

SESSION 1: Setting Up Shop & Building Your Ad Accounts

MODULE DETAILS

• “Why Google Ads?” & Building the Proper Framework
• Shopping Funnels
• Fueled by Data & Insights
• Google Analytics Setup & Enabling Remarketing Lists
• Building Remarketing Lists, Setting Goals & Understanding Attribution
• Connecting AdWords & Google Analytics
• Setting UP Google Merchant Center
• YouTube Channel Setup

SESSION 2: The Google Display Network: Art, Science & Structure

MODULE DETAILS

• Display Remarketing Setup
• The Abandoned Cart Remarketing Sequence
• The Top 4 Remarketing Campaigns You’ll Need
• Display Remarketing Bidding Strategies
• 4 Steps to Killer Display Ads
• Campaign Creation & Responsive Ads
• Measure Success on GDN

SESSION 3: Brand Search With Google Ads

MODULE DETAILS

• “Why Branded Search Campaigns?”
• Google Ads Account & Campaign Structure
• Keyword Research & Match Types
• Creating Great Search Ads
• Search Ad Campaign Creation
• Audience Targeting

SESSION 4: Google Shopping Campaigns

MODULE DETAILS

• Google Shopping Overview
• Product Feed Tips: Part 1
• Product Feed Tips: Part 2
• Google Merchant Center & Feed Diagnostics
• Google Shopping Campaign Creation
• Google Shopping RLSA Campaign Creation
• Measuring Success with Google Shopping

SESSION 5: YouTube Remarketing Ads

MODULE DETAILS

• Intro to YouTube Advertising
• YouTube TrueView Ads
• Creating Killer Video Ads
• YouTube Top Audiences
• Creating YouTube Remarketing Campaigns
• Measuring Success with YouTube

SESSION 6: Foundation & Structure For Success

MODULE DETAILS

• Understanding TrueView Ads
• Conversion Paths & Shopping Funnels
• Attribution Models & Cross Channel Issues
• Setting Up Your Google Ads Account
• Google Ads Custom Columns
• Build Video Viewers Lists

SESSION 7: Crafting The Perfect YouTube Ads

MODULE DETAILS

• 7 Tips for Killer YouTube Ads
• What, Who, How
• Testimonial Sandwich
• Story Principles
• The Story & The Glory
• The Pitchman Demo
• 7 Conversion Killers
• 7 Resources

SESSION 8: Audience Targeting

MODULE DETAILS

• In-Market Audiences
• Custom Intent Audiences
• Affinity Audiences
• Custom Affinity Audiences
• Life Events
• Keyword Targeting & Placements
• “And” Targeting vs. “Or” Targeting

SESSION 9: Bids & Budgets

MODULE DETAILS

• In-Market Campaign
• Creating Your First Ad
• Custom Intent Campaign
• Affinity Campaign

SESSION 10: Campaign Management & Optimization

MODULE DETAILS

• Custom Intent Clarification
• Keyword Campaign
• Placement Campaigns
• Frequency Caps
• How the Bidder Works
• Optimization Basics
• Key Metrics to Measure
• Keys to Growth: New Videos & Audiences
• Watch Audience Insights

SESSION 11: Completing Your YouTube Funnel

MODULE DETAILS

• Video Viewer Audiences
• Video Viewer Campaign
• Remarketing Campaigns:Trueview for Shopping
• Target Video Viewers inSearch & Shopping
• Encourage Repeat Purchases

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