Brendan Dell – The Freelancing Formula

Harness a Precise Formula to Build a 6 or 7 Figure Freelance Business in 60 Days

The Freelance Formula is a revolutionary way to build a 6 or 7 figure business using nothing but my unconventional roadmap and the smarts in your brain.

It’s a step-by-step guide for creatives and skilled professionals to quit the rat race, uplevel your income, and build independence and wealth.

Built for:

• Freelancers
• Copwriters
• Marketers
• Designers
• Professionals
• Creators

What You’ll Learn In The Freelancing Formula

Architecture of Your Evolution

• The precise roadmap you’ll follow (with examples).
• Roadmap to 6 figures in 60 days
• Evolve from 6 figures to $250K
• Exact steps to go from $250K to $500K to 7 figures

Internal Evolution

Science-based tools to build a confident mindset.

• How to overcome analysis paralysis
• Rid yourself of overwhelm and spinning
• Productivity systems of high performers

The Market of One Model Evolution

The mental model that will change the way you view freelancing.

• The 5 steps to build a differentiated business
• Scale from services to products
• Case studies of 7 figure freelancers

From Zero to Legit Business in 4 Hours

A precise roadmap to get through the red tape and straight into earning $$.

• Exactly what you need to do to start your business (LLCs, bank accounts, etc.)
• What you need and what’s a waste

Position Your Practice

Learn how to position and message your practice.

• Simple process to identify your most profitable customer
• Harness the “jobs to be done” framework to select a profitable specialization
• Secrets of selling to small companies vs big companies (and the best place to focus)

Value Pricing Secrets

How to earn 10X more in half the time—no tricks or gimmicks—just a more effective strategy.

• Understanding the 3 kinds of pricing strategies and how to pick the right one
• Stop trading time for money with Value Pricing
• Case Study: How I landed my first $50K deal, and first $100K deal (and you can too)

From Order Taker to Strategic Advisor

Be seen as a trusted advisor, not just “another one of those.”

• The 3 tiered engagement model to reach 7 figures
• Give advice rather than implement projects
• Creating scarcity to ensure predictable revenue (counterintuitive!)

Business Development Blueprint

Attract clients even if you hate selling.

• A precise system to close clients FAST
• Attract clients without wasting hours on building a “personal brand”
• The 2-hour/week ritual that will guarantee you 6 or 7 figures in predictable income

Client Management

Turn a single engagement into a 7 figure relationship.

• Secrets of profitable client management
• The exact systems to implement
• How to go from one-offs to strategic retainers (no charging by the hour)

The Referral Framework

A precise process to use referrals to generate consistent business.

• The exact messages I use to cultivate 6 figure referrals
• Templates included

Evolving to 7 Figures with Tier 1 Clients

• How to land Tier 1 clients, no matter your skill set.
• Trade up to Tier 1 clients that won’t blink at $50K engagements
• Demystifying selling to big companies
• Secrets to systematize and outsource
• Transitioning from full time corporate to 7 figure freelancer overnight!

Money Management

Where and how to allocate the money you learn to ensure optionality.

• How to start with zero money
• How to manage cash flow
• How to deal with taxes, budgeting, etc.

From Side Hustle to 7 Figures

How to start while working and quit your job quickly (without ever taking a pay cut).

• Secrets of a FAST transition
• The 1 step you can take TODAY to profitably quit your job
• Side-hustle strategy—how to earn 5-6 figures on the side

Outsourcing Formula

How to profitably have others do the work (if that’s what you want).

• When and how to outsource work
• How to keep 80%+ margins
• Traps to avoid

Learn to Enjoy Your New Found Freedom

Learn to truly enjoy your success without fear (whatever your definition).

• From 7 figures to 8 (if you desire)
• Realizing your version of success
• Living a free lifestyle—mentally and physically—while building your business

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