AJ Cassata – Find Your Dream Client

MEET 10-20 NEW, HIGH-PAYING PROSPECTS EVERY WEEK WITH THIS SIMPLE SMART OUTREACH SYSTEM

Costs next to nothing to use and works without you needing ads, marketing experience, a social media presence, or even an email list

A LACK OF LEADS MAKES YOU FEEL DESPERATE, OVERWORKED, AND UNDERPAID

That’s why AJ’s says most service businesses don’t have a sales problem, they have a leads problem. Because what good is a “closer”, if there’s no one to close?

A lack of an effective lead gen system forces you into working with the wrong people, making less money, and feeling burned out. So instead of a “passive” marketing strategy which waits for clients to show up, you need an “active” strategy that goes and brings them in right now.

INTRODUCING: FIND YOUR DREAM CLIENTS

A comprehensive, step-by-step, outbound prospecting system for consistently generating high-quality leads, landing dream clients, and increasing your income.

This active marketing strategy combines LinkedIn, cold email, and “evergreen tactics”, so you can find your ideal prospects no matter what niche you’re in.

THIS NEW B2B LEAD GEN COURSE WILL HELP YOU…

CONSISTENTLY BOOK MORE CALLS

• By using AJ’s proven framework, you’ll consistently book 5-10 new calls each week with ready-to-go, high-paying prospects.

EASILY LAND BIGGER CLIENTS

• You’ll not only have the right leads, but the right sales process in place so you can more easily convert strangers into dream clients.

ALWAYS HAVE A FULL PIPELINE

• You’ll learn how to identify, message, and generate leads in any niche or industry without being spammy or annoying.

TAKE CONTROL OF YOUR REVENUE

• Instead of having income goals you never hit, you’ll now have an active strategy you’ll use everyday to reliably increase your income.

ACQUIRE A RECESSION-PROOF SKILL

• By mastering cold outreach, you’ll always be able to generate an online income for yourself no matter the economy.

NEVER WORRY ABOUT CLIENTS

• With this predictable lead gen system in place, you’ll never have to worry about “where your next client will come from” ever again.

And much more…

What will you learn in Find Your Dream Client?

MODULE 1: FOUNDATIONS OF SUCCESSFUL B2B LEAD GEN

Lesson 1: Mindset Is Everything

• Discover why it’s all about focusing on helping the customer, not selling them.

Lesson 2: Intro To Outbound Prospecting

• Learn the difference between push vs pull marketing and the right way to do each.

Lesson 3: 3-Step Process For Landing Meetings

• Master turning complete strangers into new conversations and booked calls.

Lesson 4: Dialing In Your Niche & Avatar

• Walkthrough dialing in your avatar and what to do if you have multiple different ones.

Lesson 5: Dialing In Your Messaging

• Understand your audience’s “flavor of pain” and craft short, powerful messaging.

Lesson 6: Optimizing Your Digital Presence

• Learn the 8 key areas for optimizing your online presence and perception.

Lesson 7: Workflows & Daily Rituals

• Create a simple, repeatable, daily outreach ritual so your pipeline is always full.

Lesson 8: Tracking Opportunities In Your CRM

• Track the interest levels of your prospects without it being time consuming.

Lesson 9: Tracking Your KPI’s

• Use the KPI template to stay organized and track your lead gen systems effectiveness.

MODULE 2: BUILDING YOUR LIST

Lesson 1: Your List Building Mindset

• Understanding why precision over quantity is the key to fast results.

Lesson 2: Defining Your Targeting Criteria

• Become crystal clear on exactly who you’re targeted so they’re easy to reach.

Lesson 3: Building Lists Within LinkedIn

• Leverage the best practices within LinkedIn and Sales Navigator.

Lesson 4: Building Lists With Email Databases

• Learn what databases are best for your niche and how to find decision makers emails.

MODULE 3: ENGAGING YOUR LIST

Lesson 1: Proven Messaging Principles

• Create high-converting messaging with AJ’s tested cold outreach checklist.

Lesson 2: Stages Of Awareness

• How to know exactly what to say based upon your prospects state of awareness.

Lesson 3: Copywriting Frameworks, Templates, & Training

• Use these proven plug-and-play templates to start driving high-quality leads today.

Lesson 4: Writing Sequences

• Learn how to follow up with anyone without being annoying.

Lesson 5: Personalizing Your Outreach

• Discover how to make all of your outreach look and feel personalized.

Lesson 6: Real Cold Email Breakdowns: Good & Bad

• Walkthrough examples AJ has sent and avoid the mistakes he’s made for you.

Lesson 7: Proof You Can Do This

• How to overcome “imposter syndrome” when

MODULE 4: CONVERTING YOUR LIST

Lesson 1: Converting Leads Daily

• The first thing you should do before you start prospecting every day.

Lesson 2: From Interested To Booked Call

• How to effortlessly move someone from just being interested to booking a call.

Lesson 3: Handling Objections & Concerns

• Use AJ’s proven templates for overcoming the most common objections.

MODULE 5: FINE-TUNING YOUR FUNNEL

Lesson 1: Relevant Regulations & Compliance

• Learn everything you need to avoid so you can prospect safely.

Lesson 2: Optimizing The 3 Keys To Success

• The three things to focus on above else to generate consistent high-quality leads.

Lesson 3: Benchmark KPI’s

• Discover the exact benchmarks so you know if what you’re doing is working or not.

MODULE 6: SCALING & AUTOMATION

Lesson 1: The Pro’s & Con’s of Automation

• What you need to know about automation before ever using it.

Lesson 2: LinkedIn Automation Tools

• Best practices for leveraging LinkedIn automation tools to maximize conversions.

Lesson 3: Email Automation Tools

• The technical set-up for email automation and email deliverability

Lesson 4: Fine Tune The Right Things

• Wrapping up everything you’ve learned into a repeatable and effective lead gen system.

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