Katrina McKinnon – SEO Article Masterclass

Learn how to create content that search engines love.

What You’ll Learn In SEO Article Masterclass?

Learn about user intent, writing with rhythm, and article structure.

Article Quality Checklist

• Learn How to Use an Article Quality Checklist

How and What to Write

• User Intent: Stick to the Topic
• Break Down the Theme and Topic
• Write With Depth: No Thin Content
• Learn How to Write an Article Outline

Titles, Promises, and Introductions

• Deliver on Your Promise
• Master the Art of the Headline
• Write a Compelling Introduction

Writing Well

• Write With Rhythm: Make Words Dance
• Insert Useful Transition Phrases
• Write Succinctly
• Use the Right Tone of Voice
• Avoid Forbidden Topics and Patronising the Reader

Sub-Headings and Capitalisation

• Use Consistent Capitalisation
• Write Useful Sub-Headings
• Summarise Sub-Headings
• Apply Correct Heading and Keyword Hierarchy
• Learn How to Format Sub-Headings and Avoid Lists

Visual Elements

• Add Visual Interest
• Add Tables and Compare Data
• Learn How to Use Blockquotes and Testimonials

Anchor Text, CTAs, and FAQs

• Add Useful Anchor Text Links
• Create and Apply Call-To-Action (CTAs)
• Learn How to Write FAQs

Proofreading and Editing

• Proofread: Check for spelling, grammar and flow

Article Layout

• Keep the Layout Clean and Scannable
• Rule #1: One Paragraph. One Idea.
• Rule #2: Keep Paragraphs to 3 Lines or Less
• Rule #3: Bold, Italic, Underline. Which One Should I Use?
• Rule #4: Use Bold Sparingly to Break Up Slabs of Text
• Rule #5: Hyperlinks and Underlines
• Rule #6: Use Heading Styles in Order—H1, H2, H3
• Rule #7: Use Consistent Spacing Between, Before, and After Lines, Paragraphs, and Words
• Rule #8: Left Align Text
• Rule #9: Be Consistent with Font Types and Sizes
• Rule #10: Place Images Between Paragraphs
• Rule #11: Lists—Ordered vs Unordered
• Rule #12: Don’t Overuse Exclamation Marks!
• Your Quick Checklist for Scannable Articles

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