Alex Brogan – Newsletter Mastery

Start, scale, and monetise a 5-figure subscriber newsletter (without leaving your day job).

Join hundreds of other Newsletter Operators accelerating and monetising your Newsletter growth. Access everything I’ve used to grow two Newsletters to 50k+ subscribers in 18 months while working full-time.

Newsletter Mastery Is Perfect For

• Beginner Newsletter Operators with no newsletter

Have you wanted to start a newsletter, but aren’t sure the first step to take?

Are you overwhelmed with the number of different platforms, topics, and strategies out there for starting a newsletter?

Use the most efficient and risk-free way for serious beginners to become successful newsletter operators.

• Intermediate Newsletter Operators with up to 10,000 subscribers

Have you started a newsletter, but now feel stuck?

Are you gaining the traction you could be gaining?

‍Learn the methods that that took me to 50,000 subscribers on two separate newsletters, and beyond.

• Advanced Newsletter Operators with 10,000+ subscribers who want to accelerate

Are you running your growth efficiently?

Are you selling out sponsorships and monetising effectively?

Get a behind the scenes look at how two 50k subscriber newsletters have been scaled, operated, and monetised. You’ll get advanced tactics, playbooks, and templates to apply directly in your business.

10 Common Problems Beginner Newsletter Operators Face

All beginner Newsletter Operators face the same 10 problems:

If you’re reading this, chances are one (or more) of these problems are keeping you up at night (and keeping you from starting or growing your newsletter).

And chances are, you know you should be leveraging a newsletter – which is why you’re on this page in the first place.

Whether it’s to share your insights, grow your digital footprint, or create a direct line to your audience, starting a newsletter has been on your list for a while.

• Choosing the right niche for your newsletter
• Building an initial subscriber base
• Designing engaging newsletter content
• Deciding on the frequency of publication
• Utilizing the best tools and platforms for delivery
• Creating a consistent writing habit
• Developing a monetization strategy
• Growing your subscriber list beyond the initial base
• Analyzing subscriber engagement and feedback
• Balancing newsletter management with other commitments

The breakthrough you’ve been missing.

Perhaps you’ve dabbled in newsletters before. Each time, the initial buzz wears off quickly. Obstacles mount. The exciting project of sharing your voice and insights with the world becomes daunting. And, all too soon, you find yourself without the momentum or growth you envisioned.

But this is because you were navigating it alone. You attempted to launch and grow your newsletter without a clear path or support system.

But Newsletter Mastery addresses this directly.

You’ll move forward with tactics used by hundreds of other successful Newsletter operators to launch, grow, and monetize their newsletters effectively.

This equips you with everything you need to create your own successful Newsletter business.

What You’ll Learn In Newsletter Mastery

Module 1: Introduction

• Course Goals
• My Journey
• How To Take The Course
• Why Build A Newsletter
• Key Newsletter Terminology

Module 2: The Setup & Foundations

• How To Choose Your Newsletter Niche
• How To Choose A Type Of Newsletter (Content/Voice/Format)
• How To Brand And Name Your Newsletter
• How To Choose Your Technology Stack
• How To Build A Landing Page
• How To Build A Lead Magnet
• How To Design Your Newsletter
• How To Choose Your Sending Frequency
• How To Determine Your Ideal Sending Time (Day/Time)

Module 3: Growth

• My Story With Faster Than Normal And The Intelligence Age
• Good Growth And Bad Growth
• Evaluating Growth Channels
• Organic Growth Channels
• Paid Growth Channels (With Special Guest, Matt Mcgarry)
• Word Of Mouth

Module 4: Engagement

• What An Engaged List Is And Why It Matters
• The Core Engagement Metrics
• Deliverability Essentials (With Special Guest, Demand Curve)
• How To Improve Engagement

Module 5: Monetisation

• When To Monetise
• The 17 Ways To Monetise (Including Affiliates, Job Boards, Digital Products, Events, Investment Funds, Saas, & More)
• Tracking Profitability (Unit Economics And Net Profit)

Module 6: Sponsorships

• When To Start Finding Sponsors
• How To Build A Sponsor Kit
• How To Find Sponsors
• How To Contact Sponsors
• How To Work With Sponsors
• Managing Sponsorship Bookings And Calendar
• How To Price Ads
• How To Write & Design Ads

Module 7: Paid Newsletters

• When To Go Paid
• Benefits And Challenges Of A Paid Newsletter
• Examples Of Paid Newsletters
• How To Get Free Subscribers To Sign-Up

Module 8: Templates & Guides (17 resources)

• The Newsletter Mastery Niche Finder (Notion)
• The Newsletter Mastery Brand Assets (Notion)
• The Newsletter Mastery Technology Stack (Notion)
• The Newsletter Mastery Landing Page Checklist (Notion)
• The Newsletter Mastery Design Checklist (Notion template)
• The Newsletter Mastery Growth Channels Database (Notion)
• The Newsletter Mastery Deliverability Checklist (Notion)
• The Newsletter Mastery Engagement Checklist (Notion)
• The Newsletter Mastery Monetisation Methods Database (Notion)
• The Newsletter Mastery Ad Pricing Universe (Excel)
• The Newsletter Mastery Ad Pricing Calculator (Excel)
• The Newsletter Mastery Sponsor Engagement Email Series (Notion)
• The Newsletter Mastery Demographic Survey Template (Excel)
• The Newsletter Mastery Media Kit Template (Notion)
• The Newsletter Mastery Ad Revenue Calculator (Excel)
• The Newsletter Mastery Profitability Model (Excel)
• The Newsletter Mastery Unit Economics for Subscriber Acquisition Model (CAC/LTV) (Excel)

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